How Leaders Can Created Informed Employees

Part 1 of 3

Your employees are your lifeblood, and as a leader, one of your most important tasks is making sure they stay happy and productive.

There are thousands of techniques you can use to boost employee satisfaction and output, but one of the more overlooked options is creating informed employees.

Informed employees are more likely to become engaged employees. They feel ahead of the curve, valued, and confident in the direction your company is heading. As a result, they’re more likely to be loyal, spread positive cheer about your brand, and feel more personally invested in the work they do.

Knowledge Is Power

It’s easy to get caught up in the need for speed, efficiency, and frugality — and leaders across the globe are constantly searching for ways to cut costs and run lean. But employee satisfaction often takes a backseat in their attempts to do this, and making this mistake can have major negative effects on a company.

A survey of more than 300 randomly selected businesses showed that the lowest-performing firms were more focused on cutting costs and boosting productivity than on developing customer and employee relationships. Further, 45 percent of these low performers fell short of their net profit goals as a result.

When employees don’t know what’s going on, they feel much less connected to their companies. It becomes harder for them to do their jobs, they don’t feel any real urgency to create high-quality work, and their productivity declines.

Because they aren’t engaged, they’re less willing to collaborate with peers and go the extra mile. They become bored, start going through the motions, and check out.

What It Really Takes to Inform Employees

Informing employees takes more than sending cheesy, cheerful company newsletters and maintaining an office bulletin board. It requires transparency, creativity, and technology.

Use the following four guidelines to ensure you’re informing your employees the right way:

  1. Honesty is the best policy. Creating a culture of transparency is ideal, but it’s no easy task. Fifty percent of employees say that a lack of transparency holds their company back, and 71 percent feel their company fails to spend enough time explaining its goals. It’s up to you to empower your managers to take ownership of what they communicate. Tell them they need to honestly and directly communicate with employees, explaining the “why” behind every company initiative.
  1. Consistency is key. Be consistent and frequent with your approach, and always make it clear that communication is a two-way street. In a recent poll, 85 percent of employees said they’re most motivated when management offers regular updates on company news, followed by encouragement to ask questions and give opinions. If you decide to hold monthly staff meetings, stick to the schedule. Only cancel or reschedule them when absolutely necessary.
  1. Make it fun and easyMotivation and gamification strategies are great ways to increase engagement — and technology can play a major role in making informational exercises fun for employees. In one study, gamification led to a 48 percent increase in engagement and a 36 percent reduction in turnover. Perhaps you can create a fun video featuring executives, along with short quiz questions, to replace antiquated compliance trainings. Or you might create an app or immersive digital experience for performance reviews. With today’s tech, the possibilities are endless.
  1. Open your earsInformed employees must feel they have a voice. They have nothing to gain from hiding their insights from co-workers, so if you give them a platform to express themselves, they’ll be more likely to share and collaborate. The more informed they feel, the more likely they’ll be to share feedback on what’s working and what isn’t.

When you successfully keep your employees informed, you’re setting the stage for a more productive workforce — one that will ultimately return the favor and speak highly of your company.

Boosting communication and informing employees is just the first step. Next, you need to engage them to the point that they follow through with action.

For more on this, see Part 2 of 3 and Part 3 of 3.

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Russell Fradin

Russ Fradin is the founder and CEO of Dynamic Signal
He is a Digital Media industry veteran and an Angel Investor
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Russ Fradin is a digital media industry veteran and an angel investor with more than 15 years of experience in online marketing. He is founder and CEO of Dynamic Signal, the leading platform for empowering employees to be effective brand advocates.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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