Before preparing a new job posting, recognize that the “ideal” candidate does not exist—yet.
In trying to separate the good from the great, people like to start with perfection and list all the traits that make someone ‘ideal.’
The Difference Between Needs and Wants
Whether it is describing the ideal mate, planning the perfect day, or defining the ideal candidate for a position, conventional wisdom holds that by making a wish list covering every preference, you have a firm base for comparing your options.
The trouble with this approach is that people are usually very bad at distinguishing “needs” from “wants.” You see this disconnect often in the form of budgeting and buying decisions, but the same principle applies to recruitment.
Think of this way: Needs are basics; Wants are all bonuses.
Typically, a new-hire wish list is made up of few Needs, layered between lots of Wants that ultimately hurt your chances of finding the best fit for the job.
Aim to Replicate Success
I can’t tell you how many times I’ve sat through a meeting where a new job posting is being drawn up, and the “must have” column gets so big and detailed, that even existing employees wouldn’t be able to fit every requirement.
You can define true Needs quickly by looking at what makes your current team function. Not what makes them excel—that comes later, through practice and slow, steady cultural integration.
It is easy to reinvent the wheel when preparing to do recruiting, but expecting new hires to come in to your organization ready to meet and exceed the performance of existing employees is beyond unrealistic, and sets the whole relationship up for failure.
Plan on Remedial Training
The fact is, you need to plan for remediation in any recruitment effort.
Too many executives hear this and think it is a compromise: if they aren’t getting the absolute most skilled recruits, they must be settling for mediocrity. Nothing could be further from the truth. Any job in any company has a learning curve.
Bruce Tulgan, researcher, author, and expert on generational issues in the workplace, explains how organizations face a baseline skills gap even in the most promising new, youthful recruits.
He says this:
We have noticed that more companies are hiring digital marketers, but what are the hiring managers saying? And an awful lot of what they’re saying, with increasing incidence, is that [Millennials] have the hard skills, but they lack the old-fashioned soft skills.”
Before you can capitalize on any fresh talent, your recruits have some learning to do to get acquainted with your company, your staff, your product, your mission, your systems, your expectations (let’s face it: nobody is completely forthcoming in an interview).
If every new hire is going to require an upfront investment to train and get up to speed, why pretend that raw talent matters more than the will and ability to learn, fit in, and care from day one?
Tulgan goes on to say:
One of the things you have to do to succeed with the new young workforce, is find a way to channel their fresh training and new technology that they’re comfortable with, the new processes, new ideas, new energy—you have to find a way to tap that. But you also have to find a way to teach them some of the ‘here is how we do things around here, and this is our culture.’”
Reframe Your Needs as Learning Opportunities
Getting the best talent on your staff isn’t just a recruiting challenge, it is a responsibility of management and leadership. Know that going into a new hire decision, and you can make sure they know they are expected to learn, grow, and evolve alongside your organization, from the beginning.
Presenting potential recruits with a role as a learning opportunity allows you to cultivate a cultural fit alongside the skills fit your organization needs. This is where an investment of effort on their part will be met with an investment of training, high expectations, and coaching on your part.
Tulgan continues with this:
Good management is synonymous with teaching, and good followership is synonymous with learning. Good management is constantly, systematically focusing on what they can do to make things better. People should be doing that up, down, and sideways every step of the way.”
Whether that is remediating soft skills in Millennial recruits, or getting older workers up to date with the latest technology, every member of your team needs both expectations, and opportunities to continue learning and growing.
Attract Character by Demonstrating Character
If your hard skill need happens to be programming, remember that:
You don’t need the best programmer in the business, you need the best programmer your company and your culture can attract and retain.
When it comes to posting a new job and attracting candidates, you have more reach and access than ever before. The number of resources and opportunities you have to set yourself apart from the other dull, grey “Help Wanted” postings online (especially free ones) gives you freedom to experiment, have fun, and put the focus from the very beginning on what really matters: finding the right fit.
Try doing this:
- Convey that you take cover letters as seriously as resumes.
- Show how skills needs align with cultural norms.
- Ask what you can learn from applicants, and what they hope to learn from you
If you are looking for skills without consideration for character, you’re trying to hire a robot, not a person. As a result, your job posting is probably going to come across as equally robotic.
Finding someone with the right skills who also fits your company’s culture requires you to not just ask for evidence of skills, but demonstrate an interest in the person offering to help you.
What are the most unique, captivating job postings you’ve ever seen? What made them memorable? How can you go from advertising a job to advertising a culture? Are you focusing on too much on Wants and forgetting what your organization truly Needs? How are you helping your youngest team members learn the soft skills that allow them to fully realize the value their hard skills can provide?
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Image Sources: recruitusmc.org