Being a Leader in Today’s Socially Connected World

Four Ways to Use Social Networking to Your Advantage

Social Media TV

The top leaders working in the world today are those who know how to use social networking and digital media to their advantage.

You cannot be a leader unless you have people willing to follow you, and people only follow those who make a good first impression.

Unites States Presidential candidate Donald Trump in his early primary election campaign built a huge following of supporters with his social media prowess. A CNN article in October 2015 even asks “Trump: The Social Media President?

So, leaders, think about this: If your Facebook and similar pages feature minimal content and tell the world little about you, you might have some problems getting others to follow you. Transform those pages and gain more followers after learning how to use those sites to your advantage.

Show and Tell

Do you remember playing show and tell when you were a kid? You brought in something you loved, told your classmates about it and showed that item off.

Leaders today must walk a thin line between showing and telling potential customers and followers.

All your social networking pages should feature images of yourself, your company and even the products that you sell. You’ll also want to take the time to give readers some information and outright tell them why they should work with you.

Link and Link Again

One of the best things about social networking sites like Google+ and Instagram is that you can connect all those pages through a series of links.

Using a link to Instagram, Pinterest, Google+, YouTube, Twitter and any other networking sites you use on your Facebook page encourages those looking at the page to visit those sites and learn more about you and your business.

Those links can also increase your web presence and help with searches for your company’s name and products. Adding a few new links may even make your page rank higher on both local and national searches.

Offer More Incentives

No matter what industry you work in, you want to increase sales and get more customers or clients to follow you. One way you can do that is with incentives and bonuses that you offer online.

As the number of people following you grows, you can market yourself as an effective leader and sell products relating to your skills, including email newsletters, electronic books and even online seminars. Online shopping cart software  added to one or more of your websites lets customers order one item or multiple items and pay without visiting a separate site first.

Use a Personal Touch

Social networking sites made it easier than ever to connect with your customers and followers. If you aren’t using a personal touch on those sites, you aren’t using those pages to your full advantage. Even major corporations like Coca-Cola and Nike use those sites to connect with shoppers.

You might respond to comments posted on status updates, send private messages to some of your followers or even tag other users in the posts that you make. This makes your customers and followers believe that you care about their thoughts and opinions.

Great leaders like yourself use social networking sites every day. Offering incentives, adding links, using a personal touch and providing valuable content can increase your number of followers and lead to more profits too.

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Real Leadership! Are You Ready? (Dog Ear Publishing, 2013)

Real Leadership! Are You Ready?: Rethinking and reframing personal and organizational potential and performanceAs Leadership goes, so goes the group, the organization, the nation, and everything else in between.

Yet in spite of this multi-millennial axiom, and the simple fact that we are the best leadership-educated society in the history of business, our encounters with genuine leaders remain extremely rare.

Real Leadership! Are You Ready? examines this perplexing phenomenon and qualifies the principle cause as an unwillingness and/or inability to take new leadership information and use it to improve our performance.

It also provides the solution: a Leadership Enrichment LIFE-cycle (LEL-c) to help individuals and organizations build and sustain durable Leadership Platforms.

More About the Author Here

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——————–
Richard Dillard

Richard S. Dillard is Founder/ Managing Partner at Dillard Partners, LLC
Pursuing Success at the Speed of Leadership!
Email | LinkedIn | Twitter | Facebook | Google+ | Web | Blog | Book

L2L Infographic: 10 Qualities of Great Community Leaders

Infographic Courtesy of Wake Forest University’s Master in Counseling

It’s Not Rocket Science: Leading, Inspiring and Motivating Your Team To Be Their Best (Difference Press, 2015)

Have you ever wondered what sets the great leaders apart from the “also-rans?”

Are you an overwhelmed leader who wants a magic formula to get your people to follow you anywhere?

Do you wonder why you can’t seem to get your employees motivated?

You can be “the boss” people follow because they want to–and motivate them to be their best. It shows you how to be leader who inspires the best effort from the people in your business or organization.

The book tells you what works, what doesn’t, and how to get it all done in a day’s work.

More About The Author Here

L2L Infographic: Emotional Intelligence and Your Career

Emotional intelligence helps us manage stress, it is vital for enhanced co-operation and teamwork, and it helps us to learn in relationships. Studies have found that 67% of all competencies deemed essential for high performance are related to emotional intelligence. Leaders who score higher in emotional intelligence are more likely to be highly profitable in business.

Emotional Intelligence and Your Career

Infographic Courtesy of Brighton School of Business and Management

How Successful Leaders Ensure Continued Success

Global Success

Continued success is something that every successful leader in business strives to achieve. Those who have been very successful have a record of staying in some of the best positions in their respective industries.

A Global Environment

The work environment over the last several years has largely taken on a global outlook. Because more companies do business on an international scale, it is necessary for successful companies and their employees to have a focus towards global success. The executives who run such companies need to make a global outlook part of their major strategy.

Fahad Al Rajaan and other successful executives in a global business environment have shown skill in using their most successful careers to their advantage. Those who want to be successful in today’s competitive, global environment will likewise need to take full advantage of their opportunities.

One of the many advantages of a global outlook is being able to adapt to business changes that affect the business environment in meaningful ways. By being able to adapt to these global changes easily, companies will have a broader reach within the wider world.

Professional Memberships Make a Difference

For many fellow business professionals and customers, an executive’s membership in a professional association gives them a greater air of authority. There are many people in the business world who are more likely to avoid a fellow professional without any serious credentials.

Executives have a leading, if not the most important role in determining a company’s success on an international level. Even though other employees implement these strategies, it is usually the executives who have the most knowledge of the global situation. When a company has a good knowledge of the global business environment, their plans will always have this focus.

One of the ways for executives to ensure that their employees keep this outlook is to keep everyone interested in events that affect the way they work. When employees see something that impacts the company as relating to them, they are more likely to take a more active part in significantly contributing to the company’s success.

Management Needs to Be Attuned to Changes

Even though it is in a company’s best interests to keep management on top of things, sometimes too much is delegated to lower-level employees. This practice can sometimes lead to a disconnect that makes it harder to adopt global strategies. Employees and their managers need to feel at ease with each other to get the most work accomplished.

Genuine teamwork is necessary to ensure that everyone is on board with the global strategy. The executives and other members of management need to be closely involved with the process to make sure that each team member is on the same track towards success.

Regular meetings help ensure that all members of the team have adequate time to discuss strategy. When there are regular meetings regarding global strategy, it helps everyone adopt a better attitude towards working together.

Measuring Success

Although the total measure of success takes time and relies upon the heavy use of data, a dedicated team will likely see some positive results within a shorter period. Determination also makes a difference in these situations.

On Towards a Global Future

As the business world becomes increasingly globalized, it is likely that more companies will include a global focus within their main strategies. Innovative business leaders will be able to put everything into place in a way that helps them succeed with all the innovations available.

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6 Leadership Lessons From Rudolph

by Eleanor Biddulph

‘Tis the season! One annual tradition in my house is gathering to watch Rudolph, The Red-Nosed Reindeer. This year, I watched it through the lens of leadership.

Imagine Burl Ives, as the voice of Sam the Snowman, applying the lessons of Rudolph to the workplace…

6 Lessons in Leadership

Scenario 1

Rudolph first apppears as the new deer at the playground. The other reindeer notice Rudolph’s shiny nose as it glows, and begin to laugh at him and call him names. Meanwhile, at Elf School, Hermey the Elf is also being ridiculed because he wants to be a dentist. Hermey has lots of ideas about how to make sure the dolls have healthy teeth, which, of course, the other elves think is just silly.

Lesson #1:

As leaders, we need to be in tune with how new employees are being welcomed into the team. Hopefully, we’ve created an environment that welcomes new people bringing new experiences, new ideas, and new skills to help the organization be great. Diversity of all kinds must be embraced, not driven away. Ideas should be respectfully heard, not ridiculed.

Scenario 2

The head elf even tells Hermey, “You’ll never fit in! Now you come to elf practice, learn how to wiggle your ears, chuckle warmly, go hee-hee and ho-ho, and important stuff like that. A dentist! Good grief! ” Soon, both Rudolph and Hermey are singing the same song; “Why am I such a misfit? I am not just a nitwit. You can’t fire me, I quit. Seems I don’t fit in.”

Lesson#2:

As leaders, it is important that we have the right people in the right positions, matching an individual’s skills and desires with job function and team purpose. We also need to recognize when a team member shows an aptitude for another role. A good leader will help that person reach their career goal, rather than forcing them to be in a role they are clearly not a fit for.

Scenario 3

Rudolph, feeling rejected, runs away and meets up with Hermey, on the road after quitting elf school. The two of them then meet Yukon Cornelius, the prospector who also doesn’t fit in with the general population. All three set out to try a find a place where they can fit in.

Rudolph, Hermey and Cornelius come upon the Island of Misfit Toys. There’s Charlie-in-the-box, Spotted Elephant, and more. Charlie is the sentry who welcomes them to the island. It is clear, as he bounces about, that he can be a great toy. The only thing “wrong” with him is his unexpected name. Spotted Elephant is cute and cuddly. He would make some little girl or boy a wonderful gift, except that his outside isn’t the color people would expect.

Lesson #3:

As leaders, we need an awareness of any pre-judgments we are attaching to people. Someone might not look or act the way we expect them to, but that doesn’t mean they can’t be successful. A team member might not have the background we expected, but they might still be well-skilled for the job at hand. Are we minimizing people because of our ideas, rather than welcoming them for theirs? Are we treating them as mis-fits, just because they are a little different?

Scenario 4

After a time, Rudolph, Hermey, and Cornelius set out to tell Santa about the Island of Misfit Toys. They promise the toys that they will help Santa see that even though the toys aren’t what people might expect, they can still be loved and enjoyed by a needy child.

Lesson #4:

As leaders, are we in tune when our team members “manage up?” Sometimes, we don’t realize how our own behavior or ideas impact others. We can be even better leaders if we are open to the wisdom and observations of others. The success of the leader and the team is interdependent and we need to welcome feedback that is shared with us.

Scenario 5

As we all know, the story ends well. One foggy Christmas Eve, Santa realizes that Rudolph’s nose, so bright, is just the thing to guide the sleigh that important night. Once the leader embraces Rudolph, so does the rest of the reindeer team. The sleigh stops at the island to pick up the misfit toys, and drops them into the homes of needy children who will love them dearly.

Lesson #5:

As leaders, we set the example. If we view a new project with enthusiasm, so will the team. If we see a challenge as an opportunity, the team will follow our lead. If we seek out ways to use the strengths of our individual followers, they will be embraced by the rest of the team for their uniqueness, rather than ridiculed for it.

Scenario 6

And, then, there’s the Abominable Snowman. Throughout the story, he is feared. He’s big, loud, grouchy, and mean. However, it turns out that he has a major toothache! After Hermey uses his dental knowledge and pulls the Snowman’s bad tooth, the monster becomes a big old softy. His height is perfect for adding the star to the top of the Christmas tree.

Lesson #6:

As leaders, we all have experienced that really difficult employee. Sometimes, there just doesn’t seem to be anyway to break though a tough exterior. They might be rude, disruptive, attention-seeking, poor performers. Or, they might be someone with a lot of potential who is in some kind of pain – physical or emotional. If we take the time to have an honest conversation with them, coming from a place of caring about their success, we just might find that what is “wrong” can be made “right.” This may not always be the case, but just imagine if your abominable snowman ended up hanging the star on your tree.

Can you see leadership lessons in any other holiday tales? I hope you’ll add a comment and share them. Have a wonderful holiday and successful new year of leadership and growth!

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Eleanor Biddulph
Eleanor Biddulph
 is the EVP of Client Services at Progressive Medical, Inc.
Email | LinkedIn | Twitter | Facebook | Blog

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How the Boss Found Christmas

by George Brymer

How the Boss Found Christmas

How the Boss Found Christmas

By George Brymer (with apologies to Dr. Suess)

All the workers
Down at Who’s Corp.
Liked Christmas a lot…

But the manger
Of the Who-town division,
Did NOT!

The chief thought that Christmas was too much of a drain
On the productivity he strived so hard to maintain.

It could be that HIS boss was a mean, nasty jerk.
It could be, perhaps, that he hated his work.

But the most likely reason that could explain why
May be that the home office set his goals much too high.

But,
Whatever the reason,
His goals or his boss,
He fumed every Christmas about efficiency loss.

Staring out of his office with a frustrated look
At the now-empty cubicles, his head he just shook.

For he knew every worker at Who’s Corp. was sharing
A Christmas Eve noontime full of laughter and caring.

“And they’re having such fun,” he said sounding dire.
“They’re enjoying their lunch, while the work piles higher.”

Then he growled, “I have an idea to teach them a lesson!”
“I MUST make their work HARDER, let me think for a second…”

And THEN
He slipped into the workroom
Where he lurked all around,
The desks of his workers
Without making a sound.

He slithered and slunk, like a Grinchy old fool,
Around the whole office, and he took their work tools.

Cell phones! And laptops! Keyboards! And mice!
Flash drives! And shredders! He took EVERY device.

He hauled out the server. But here’s the real rub:
Why, that boss even took their beloved Bizhub.

It was quarter past lunch…
When the people he called “staffing”
Returned to their desks and continued their laughing.

As he stared at the workers
The boss questioned his eyes!

What he saw them all doing
Came as quite a surprise!

Every worker at Who’s Corp., with jobs big and small,
Was working their hardest! Without any tools at all!

He HADN’T stopped productivity.
IT CAME!
Even with no Bizhub, it came just the same!

And the boss, with his boss-look froze to his face,
Stood puzzling and wondering how they kept up the pace.

He wondered awhile, looking out of his door.
Then the boss thought of something he hadn’t before!

“Maybe productivity doesn’t come from an Office Max store.
“Maybe productivity…perhaps…means something much more!”

And what happened then…?
Well…at Who’s Corp. they say
That the boss took the goals
And he threw them away.

That very minute he felt his heart lighten,
And his outlook on Christmas? He allowed it to brighten.

And this part…is true…I swear to our readership:
For the rest of the day…

…HE HIMSELF…!
The boss read Linked 2 Leadership!

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Learn, Grow & Develop Other Leaders

——————–
George Brymer

George Brymer is the creator of The Leading from the Heart Workshop®
He delivers Leadership Workshops that help leaders at all levels evolve

Email | LinkedIn | Facebook | Twitter | Web | Blog | Skype: allsquareinc | (419) 265-3467

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Leading a New Work Environment

The Coolest Office Spaces in the World

A Look at Some of The Best Office Spaces Across the World

Whether you’re designing a brand new office building or renovating a dated, ineffective one, it’s crucial to find the right layout for you, your employees, and your business in general. This infographic designed by Avanti Systems examines several different office spaces that have been meticulously planned to be inviting, efficient, and brought up to 21st century standards.

Modernizing your workspace could mean designing an underground bunker perfect for an online gaming company. Alternately, you may want a sleek, minimalistic office that encourages employee health and wellness. Regardless, your office needs to be based on the atmosphere you want for your current and future personnel. As this infographic suggests, many organizations have found increased employee productivity while also upping their overall levels of satisfaction.

21st-century-office