L2L Weekender: Tips for Small Business Online Leaders

Tools to Set Up Your Online Store to Grow Your Business

Online Shopping Cart

Many small business start-up leaders in the online sales space often do not know the best ways to insure that they have the right tools in their toolbox to insure a successful launch.

Without the right tools and procedures in place, money, opportunity and exposure can be left behind.

Today’s Tip: Your Online Store

Creating an Online Store

Do not waste any time. Create an online store to sell your products. You could be losing out. Start stocking your inventory online. It is a natural process. The setup does not require you to know HTML or technical codes.

Here are 4 aspects to help you set-up your online store:


Use a reputable e-commerce web design to assist you in setting up a store. You do not even have to start from scratch. You can turn your already existing blog into an online store. The plug-in works well with WordPress blogs. It is also compatible with Tumblr or Joomla. It allows you to sell up to 100 items.

The plug-in comes with a shopping cart feature that floats around allowing customers to add multiple products directly from your website. The built-in dashboard allows you to customize images, pricing options, and descriptions. Additionally, the checkout feature is secured with PCI.

Your Product Catalog

The online catalog allows you to display your products using multimedia images. You can feature up to 300,000 products varying in colors, shapes, and sizes. The number of photos for each product is unlimited. You will also get customizable templates.

The catalog also allows you to adjust bulk product pricing. You can use monograms to personalize products for each customer. Additionally, you can sell downloadable products such as software. You can control your inventory in real-time. Each time you make changes, it is automatically updated.

Your Storefront Design

You can create the front of your store to make it look appealing. The template has a checklist that shows you step-by-step how to set up the store. You can also make changes from any computer using the administrative tools as long as you have an internet connection. You do not have to download any plug-ins.

You will have access to editing tools such as DreamWeaver or FrontPage. They come with full CSS support. Various preformatted templates are available for use. You can modify the templates by changing colors, fonts, or the page layout. Do this from the admin panel. It also allows you to save multiple design themes.

You can also integrate codes into your HTML for your shopping cart in that you can organize how the information gets displayed to the customer. You can organize your own product display layout. Do so by inserting name, price, image, description, or whatever else needs to get added.

Your Marketing Tools

These tools for social media, comparison shopping, and SEO are built-in. You can run reports to see how well your site is performing with the SEO tool. Set up your post to automatically connect to Facebook, Twitter, and other social media platforms. Your customers can also post your products on social media with the click of a button.

In conclusion, anyone can create an online store. The steps are relatively easy. All the tools that you need to get the store up and to run are readily available. Some of the tools that you will have include Add-A-Store, Online Product Catalog, Storefront design, and Marketing Tools.

Never miss an issue of Linked 2 Leadership, subscribe today
Learn, Grow & Develop Other Leaders

Image Sources: preneurmarketing.com

Equipping Leaders to Battle Fear with Accountability

Leading with Honor Video Coaching from Lee Ellis


Six Leadership Obstacles to Team Success  

As leaders, we want the positive elements of success—achievement, notoriety, money, and excellence for clients and customers.

pilot plane But we’re unwilling to do the right things to get there. The missing cultural piece is courageous accountability.

What are the six obstacles that can get you off-course? Read Lee’s latest article below, and see where you’re vulnerable –

Read Now

Never miss an issue of Linked 2 Leadership, subscribe today here!
Learn, Grow & Develop Other Leaders
Lee Ellis

Lee Ellis is Founder & President of Leadership Freedom LLC & FreedomStar Media.
He is a leadership consultant and expert in teambuilding, executive development & assessments
Email | LinkedIn | Web | Blog | Book | Facebook | Twitter

His latest book is called Leading with Honor: Leadership Lessons from the Hanoi Hilton.


L2L Book Review “Under New Management” by David Burkus

An Open Invitation To Join The Integrative Leader's Book Club

L2L Book Review Logo

David Burkus argues in his book Under New Management: How Leading Organizations Are Upending Business as Usual that the management practices that have evolved from the factory work economy just do not apply to today’s knowledge work economy.

Burkus walks the reader through compelling case studies of companies who have abandoned traditional management and leadership practices in favor of new ways to organize and lead.

His premise is this:

Burkus’s insights are convincing companies to leave behind decades-old management practices and to implement new ways to enhance productivity and morale. Fire all the managers, outlaw email, and make pay transparent.

L2L Book Review

Title: Under New Management: How Leading Organizations Are Upending Business as Usual

by David Burkus



The purpose of David Burkus’s new book Under New Management is to find answers to these questions and more:

  • Do open-floor plans really work – or do they make employees miserable?
  • Are there companies which really put their employees’ welfare first, and their clients second?
  • Are annual performance reviews really necessary?


Fire all the managers, outlaw email, and make pay transparent. These are all chapters in David Burkus’ new book “Under New Management”. David argues in this book that the management practices that have evolved from the factory work economy just do not apply to today’s knowledge work economy.

He walks the reader through compelling case studies of companies who have abandoned traditional management and leadership practices in favor of new ways to organize and lead.

A Reader’s Guide:

I found myself starting each chapter thinking that there would be no way that what I was about to read would work. But, by the end of most chapters, not only did I feel it was possible but optimal.

In my opinion, any book on leadership and management that gets me to pause and reflect is of great value. This book provides page after page of things to pause and contemplate.

New Book Club

The Integrative Leader’s Book Club

I was so energized after reading it, that I decided to feature it as this month’s selection in The Integrative Leader’s Book Club.

What is really exciting is, I was able to connect with David and he graciously agreed to join us for a live Q&A session.

Linked 2 Leadership is one of the best forums for leadership exploration. By nature, its readers are actively working to hone their craft. Therefore, I would like to personally invite you to join The Integrative Leader’s Book Club. Each month we pick a thought provoking book to read and discuss.

This club was created to help us lift our heads up from working in our business and allow us to spend a little time working on it. Leadership is a practice and the books read and the wisdom shared will help us all become better at our craft.

Sign-up Here.

I would also invite you to register for the online Q&A session with David on Monday, May 23at 11am Pacific.

Click Here to Register.

At the end of each month, I will post right here on Linked 2 Leadership a review of the book and some of the key learnings that our club gained and shared. Hopefully together, we can all become better leaders and develop future leaders that are well prepared to guide the organizations of the future.

I hope to see you in the club.

Never miss an issue of Linked 2 Leadership, subscribe today here!
Learn, Grow & Develop Other Leaders
Elliot Begoun

Elliot Begoun is the Principal Consultant of The Intertwine Group, LLC.
He works with companies to Deliver Tools that Enable Growth
Email | LinkedIn | Twitter | Facebook | Google+GROW | Website

Image Sources: Linked2Leadership.com

Mentoring in the Workplace: Spreading the Knowledge

Sharing Knowledge

We often hear about the need for gaining and sharing organizational knowledge to further our careers, reach our goals (and create new ones), and make connections in various industries.

One of the best ways to share knowledge is also a vital part of the leadership toolkit – mentoring.

Mentoring in the Workplace

Mentoring is an essential leadership skill, and encompasses the professional development of others. Mentors show others the ropes, answer questions, and guide mentees in the direction they need to go.

When a new employee first meets with a mentor, the first question often is this:

What can you tell me about your experience at this organization?

Mentees must get oriented to their working environment and learn how to handle the challenges it poses. The mentor serves as a guide through those challenges with advice and constructive criticism, while paving the way to the mentee’s next goal or challenge.

Throughout the process, mentors build on their acumen as leaders and information sharers.

Sharing Knowledge

Sharing organizational knowledge is an invaluable part of mentoring, as much as it is a way to keep an organization’s business practices. Mentoring to share knowledge is different from traditional mentoring, in that there is more emphasis on practical applications than on organizational culture or building networks.

The key is to combine both types of mentoring.

Sharing information about an organization and teaching about its culture, mentors offer mentees a richer experience and a more complete picture of the organization and its needs.

Types of Knowledge

Knowledge management (KM) is the process of capturing, distributing, and using knowledge, and considers an integrated approach to sharing the information assets of a given organization. These assets include policies, databases, documents, procedures, and the expertise and experiences of individual employees.

KM looks primarily at two types of knowledge, explicit and tacit, which are the primary types of knowledge imparted to employees, especially via mentoring; a third type, embedded knowledge, can be found in processes, organizational culture, and ethics.

  • Explicit knowledge is codified, and can be found in documents and databases.
  • Tacit knowledge is more intuitive and is rooted in experience, context, and practices.

Learning How to Teach

One way to look at mentoring is to imagine teaching someone how to ride a bike. The act of learning to ride the bike is the tacit knowledge, while a set of precise instructions on how to ride the bike is the explicit knowledge. And embedded knowledge is the “rules of the road” to keep in mind while riding the bike.

Establishing mentoring relationships are crucial to fostering leadership skills and professional development, both for mentors and mentees. Mentors ensure the transfer of organizational knowledge and offer guidance to those who may one day become leaders themselves; mentees benefit from learning about their roles and the organization.

So how are you doing at creating an atmosphere and workplace that actively relies upon sharing knowledge, experiences, and expertise? If you are not doing this, what steps can you take now to implement a process of systematic mentoring to help people learn, grow, and develop? I would love to hear your thoughts!

Never miss an issue of Linked 2 Leadership, subscribe today
Learn, Grow & Develop Other Leaders
Linda R. Ranieri

Linda R. Ranieri is a Graduate Student in Communication
She works in the Medical Testing and Assessment Industry
Email | LinkedIn | Google+ | Web

Image Sources: verticalinsite.com

Communication Breakdown: Are You Resonating With Your Audience?

How Leaders Can Refine their Focus to Know their Audience

Communication Breakdown

Over the course of my career many leaders have lamented this: “Little I say seems to be resonating!?!?”

Although this can be very frustrating, it certainly does not mean that you should just stop communicating (as I’ve also heard…)

Knowing Your Audience


Most likely, the failure to communicate effectively an indicator that you need to take more time to find out what makes your audience tick, and how and when they’re most receptive to information.


Think about any questions and concerns they might have that will impede their ability to hear you. By anticipating audience needs and concerns, you can ensure that you shape your message in a way that will resonate with your listeners.

The Real Communications Challenge

As challenging as it can feel to state your thoughts clearly and concisely, the real challenge is shaping those thoughts clearly and concisely for your audience.

Employees (and any audience) want you to appeal to them in terms that speak to them and their needs, often on a personal and emotional level—yes, even if you’re just talking about work.

Especially if you’re talking about work.

When leaders don’t understand their audiences’ needs or perspectives, they make these two common missteps:

  • They mistake any communication for good communication
  • They communicate from their perspective instead of the audience’s

Your Communication Role as a Leader

As a leader it’s your job to use communication to help your audience make the connection between business objectives and their role in helping you meet them. But it’s important to understand that before you can get to the business big picture, you’ll need to address employees’ personal needs first.

At the end of the day, employees want to know “What’s in it for me?

They might articulate that need in any number of ways:

  • “How does this affect me?”
  • “What does this have to do with me?”
  • “What should I be doing?”
  • “Does anyone care about me?”

The Solution: Know Your Audience

Know your audience and speak to them. There’s real magic in addressing your audience’s needs first. When you do your audience is more likely to trust you, and as a result be more generous, open and receptive to big-picture, strategic communication.

All communication should always be tailored to the specific audience to make them aware of their role in the organizational whole.

That’s what leads to engagement and the discretionary effort all of us want.

Then, you can truly inspire employees to action as only a great leader can by giving them feelings of significance, community, and excitement through your communications.

Specifically as a leader you should:

  • Contextualize organizational information to ensure your team understands how it fits in.
  • Craft information so that it’s relevant to individual employees and teams.
  • Provide job-related information so that individuals and teams can do their jobs effectively.

When it comes right down to it, it doesn’t matter what you say, it’s whether you can make it relevant to your employees.

So, how clear are you about who EXACTLY is your audience? Have you developed the right mindset to serve them in a way that will work with them? Or are you stuck in a place where you seemingly don’t connect well? If you are, what would you do to get to a more effective platform for your audience? I would love to hear you thoughts!


Never miss an issue of Linked 2 Leadership, subscribe today
Learn, Grow & Develop Other Leaders

David Grossman
David Grossman is Founder and CEO of The Grossman Group
He is a much sought-after Consultant, Speaker, and Executive Coach 
Email | LinkedIn | Twitter | Web | Book

Image Sources: awschoolninjabook.com

Priority Management for Leaders

Tips and Tricks to Align Team Priorities

Balancing Act

Ever since I was a child, I was told to get my priorities straight if I wanted to be successful. Turns out, that’s a lot easier said than done.

Sometimes it feels like I have a never ending to-do list; what’s more, everything on it feels important, and I can end up feeling as though I’m being pulled in 12 different directions. The pressure of this situation is amplified when you’re not only responsible for managing your own priorities, but those of a team as well.

It takes an extremely high level of organization and decision-making, whether you’re a project manager, small business owner, or a mid-level manager at a huge company.

So, how can we manage priorities to make sure we’re focusing on the right things?

Below, I’ll present you with five techniques that you can use to align team priorities, simplify your workload, and make sure you and your team are working on the right things.

Determine Your #1 Priority

This tip stands in direct contrast to the feeling that “everything is high priority”. Let’s take a second to zoom out and examine how this works.

I work for a company that developed a prioritization and collaboration tool that aims to help teams align their priorities and work together more efficiently. Due to the nature of my company, this is an issue we talk about a lot.

For us, what helps us stay on track is determining our #1 objective, and aligning our goals and action items around that.

For example, our overarching goal at the moment is growing our top funnel. When we consider taking on new initiatives and projects, we ask ourselves “does this contribute to the top funnel?” If the answer is yes, the project is a go.

Now, this isn’t to say we’re all working on the same thing. Our engineering team is still working on product development, our CEO still runs analytics and works on business development, and our customer success team still takes care of our clients.

However, each particular team works on initiatives that are geared toward the top funnel, rather than other steps of the business process.

By determining your #1 priority, you create a roadmap for all other initiatives and projects.

Make a List (of everything)

You may be rolling your eyes at me right now, but you’d be surprised how many people skip this simple step, even though it’s the first step of almost every method of time management you can imagine. 

Whether you go the traditional route and use pen and paper or you download a productivity app, write out everything that needs to be done.

You might feel overwhelmed at the beginning, but just lay it all out on that list.

Take some time to read through it and determine which tasks are the most important. If you’re having difficulty, next to each task, label it with a number from 1-10. A rating of one means that it will not make a difference whether you complete the task within the next day or the next month, or you might be able to delegate the task to somebody else.

On the other side of the spectrum, a rating of 10 means that you need to get moving on this task ASAP. Remember to be honest with yourself; not every task should be rated a one or a ten.

This allows you to see the big picture right in front of you and to determine what you need to focus on the most.

Yeah, I know this sounds basic, but trust me, it works.

Go Non-Linear

If your linear list is too long or overwhelming, try the Eisenhower Method of Time Management. Eisenhower is famously credited with the quote, “what’s urgent is seldom important, and what’s important is seldom urgent”.

This strategy promotes prioritizing by dividing all of your assignments, projects, and tasks based on their level of criticality and urgency.

Here are the four categories:

  1. Critical and Urgent
  2. Critical and Not Urgent
  3. Not Critical, but Urgent
  4. Not Critical and Not Urgent

Below is a picture that sums up this concept:

Eisenhower Method of Time Management

When you divide your tasks or projects in this manner, you single out the items that are both highly urgent and highly important. By focusing on these tasks, you can ensure you are doing high-impact work.

Helpful Tip: Use the ratings from the list you made above to help decide the proper placement of each task.

Be Strategic

Find out exactly what you are already doing right and what you are wasting your time on. A great way to do this is by doing a retroactive project analysis.

Similar to the Eisenhower Method, divide events and actions into the following categories:

  1. Planned and Successful: These are the initiatives that were carried out flawlessly. The time and effort that you put into preparation was well worth it in the end. The events that you would add into this category are those that you want to try to do again or replicate. This is the category where you give yourself a pat on the back and say “Keep up the good work!”
  1. Unplanned and Successful: Unanticipated events that occurred that drove you closer and closer to your end goals. We are not always lucky enough for these types of events to occur; however, closely inspect their causes and try to recreate them.
  1. Planned and Failed: You spent way too many resources on this project to attract more customers and in the long run, it did not do you or your company any good. Stay away from any similar projects that might have the same  devastating results.
  1. Unplanned and Failed: These are the unfortunate things that you did not expect to happen that did not bring you any closer to the finish line. Think about it through this real-life situation (this has happened to me, twice). You finally got your family room redesigned: new carpeting, new furniture, and freshly painted. A terrible thunderstorm takes place and floods the entire room. Try to stop similar events from happening again by working proactively to prevent their causes

When you conduct a retroactive project analysis, you might not feel like you are prioritizing, but you most definitely are. By determining what works and what does not work, you give yourself more time to accomplish what will get you closer to that finish line.

Focus on One Thing at a Time

This is probably the most straightforward tip of them all.

Stop multitasking. Stop trying to do multiple things at once. None of us are superman or superwoman. It is impossible to work on one thing, then be disrupted, and start working on another.

In fact, this is a recipe for being counterproductive.

According to the Zeigarnik effect, when we leave tasks unfinished, they linger in the back of our minds and cause us to feel distracted. This means we aren’t utilizing our full cognitive capacity or working to the best of our ability when we don’t finish what we started.

Use the techniques above to decide which tasks you need to work on first and foremost based on their criticality and urgency.

Then, keep your attention on one task at a time, give that task your all, and move on to the next one. 

Understanding how to align and manage priorities is key in order to complete your massive list of tasks. Managing your priorities efficiently allows you to get ahead.

So think about your goals, determine what you need to do in order to achieve them, and prioritize accordingly. Try out these different approaches and knock all of those items off your to-do list (and maybe even have some time to take a breather).

What are you doing to make sure that you are focusing on the right thing(s)? How can you improve on letting of the things that are holding you back and work on things that produce better results? What else have you done to be more successful with your time and energy that you can share? I would love to hear your thoughts! 


Never miss an issue of Linked 2 Leadership, subscribe today.
Learn, Grow & Develop Other Leaders

Kari Beaulieu

Kari Beaulieu is Marketing Manager at Appfluence Inc.
She serves her clients with Marketing, PR, Business Development, and Customer Success
Email | LinkedIn | Twitter | Web


Image Sources: acclivityperformance.com

The Leadership Yawwwn-Fest

by Karen Dietz

Yawning Lion

Are you inspiring others to action with your captivating stories that delight your audience?Or you guilty of just providing a leadership yawn-fest?

Your Best Tool For Inspiring Others

I was at a board meeting the other day where an outside organization was presenting its latest project. The vision was in creating a sustainable vision for the future of the region.  The idea provided the perfect opportunity to enroll people in their grand vision!

All they needed was the perfect vision pitch from an inspiring leader.

But what a big “yawner” this presentation turned out to be. What a lost opportunity!

So what was the problem?  It wasn’t for lack of commitment, enthusiasm, or interest.  It wasn’t because a young inexperienced executive was before us.  In fact, the presenter had a lifetime of success under his belt. It wasn’t even an experience of death by PowerPoint.

It was simply because the presentation was dry as a mouthful of sand. In addition, it was without a compelling story to engage people.  The result?  Nice project.  No inspiration.  No enrollment in taking action.

Telling Compelling Stories

Being able to tell a compelling story is an essential leadership skill that bears paying attention to, no matter how experienced or successful you are.

As Howard Gardner says, “Stories are the single most powerful weapon in a leader’s arsenal.”

Just imagine how many missed opportunities that this successful executive has created over his career because he wasn’t sharing stories, much less in ways that inspire others to action.

Brain research (Story Proof, Influencer) has shown time and again how sharing stories immediately engages people and their imaginations.  It is the most efficient method for transmitting knowledge, and is a powerful tool for enrolling others moving them to action.


Every leader who is able to link their own personal stories into specific initiatives will score big on the engagement meter.

Q: Why?

A: Because they are viewed as authentic — one of the core qualities of an effective leader.

Over one thousand studies during the last fifty years have attempted to define successful leadership styles or qualities.  Yet none of this research has produced a clear profile of an ideal leader.  That’s because leadership has many voices and the key to being a successful leader lies in your ability to be you – authentic, passionate, and disciplined.

Leaders are defined by their unique life stories. They are defined by how those stories illuminate their passions and leadership purpose, and by the way they frame those stories for others.  Every leader, whether young or old, has inspiring stories to tell.  Most however, don’t recognized the power in their own stories, much less know how to tell them in ways without sounding arrogant or self-serving.

By being willing to explore, reframe and tell their life stories, leaders set free their passions and the ability to inspire others.

Training is required though.  Just because we can speak doesn’t mean that we don’t need to go to Toastmasters.  Even though we can all tell a story at some level, that doesn’t mean we don’t need to identify our stories and learn to tell them in ways that inspire others.

Core Stories

What stories do you need to tell?  There can be many. And every leader needs to master a set of core stories to get started.

These stories are:

  1. About the founding of your organization and the challenges it is addressing
  2. People and results stories – About customers/clients and the results they’ve experienced, along with stories about people within your organization and the difference they have made
  3. Recovery stories – Those about mistakes that have been made, and the recovery / lessons learned from those experiences
  4. The story about the future you are creating – Why should we invest in you?  How will the future be different through our engagement together?
  5. The My Commitment story – That story of what gets you up in the morning, what inspires and moves you, why you are doing the work you are.

Successful leadership takes deliberate development and necessitates being true to your stories.  You are never too old or too young to share your stories and lead authentically.

Don’t wait.  Don’t miss the incredible opportunities waiting for you when you become a proficient story teller.  It’s all low-hanging fruit.  Spending time on developing your stories now will allow you to leverage them for years to come.

So, how many yawn-fests have you suffered through in your career? How many time have you seen wonderful ideas fail due to a lack of polish on the communicator’s story line? Have you ever been guilty of leaving your audience or team members flat because you could not engage them in personal stories that inspired them? Come on… tell the truth! I’d love to hear your STORIES!


Never miss an issue of Linked 2 Leadership, subscribe today here!
Learn, Grow & Develop Other Leaders

Karen (Creuziger) Dietz

Karen Dietz is a Principal at Polaris Associates Consulting, Inc.
She helps clients tell their most inspiring stories as an essential influence skill
Email | LinkedIn | Facebook | Twitter | Web | Blog | Skype: karen.dietz

Image Source: grassshackroad.com

Leadership and The Ugly Four-Letter Word: Fear

by Kristi Royse

Fear Face

We all have different ideas of what fear looks like.  Some people fear taking risks, others fear conflict or confrontation, and still others fear rejection by peers, just to name a few.

So what is fear?  

My Fear of Failure

Personally, I struggle with fear of failure.  I am a perfectionist by nature, as are many of us in the corporate world.  As children we are taught making mistakes equates to failure, and accumulated failure makes it impossible to become successful.

Further, failing can sometimes feel like a knock on who I am as a person-I’m not good enough, I’m not smart enough, I’m not driven enough, etc.  It has taken me many years to unlearn the lies I was fed as a child, however this fear still holds me captive from time to time.

“Everybody has their own Mt. Everest they were put on this earth to climb.” ~Hugh Macleod

The Four-Letter Word

The point is that we all have fear in our lives.  If we all face fear, though, why isn’t it more readily discussed in the workplace?

“Fear” is often viewed as an unmentionable four-letter word.

  • Uttering it is received with feelings of discomfort and disdain.
  • To admit fear is to accept defeat.
  • Society at large views fear as a sign of weakness.
  • We are expected to be big, bad, courageous trailblazers.
  • Overlooking the presence of fear, though, gives it power.
  • Inability to face our fears allows them to grow and fester until they paralyze us.

Thus, the first step to ridding oneself of fear is admitting that it exists.  From there, one can begin to understand the fear that holds him/her hostage and create a plan of action to confront and overcome that fear.

“The key to release, rest, and inner freedom is not the elimination of all external difficulties.  It is letting go of our pattern of reactions to those difficulties.” ~Hugh Prather

Facing Uncomfortable Circumstances

Freedom from fear does not involve changing or avoiding our circumstances.  Rather, freedom is found when we face our fear-invoking circumstances head on.  This confrontation helps to release us from our bondage to fear.

“The circumstances of our lives have as much power as we choose to give them.” ~David McNally

A Choice to Be Made

So, then, at the root of fear is a choice:

  • Do I allow my circumstances to define me? 


  • Am I willing and able to overcome my circumstances?

In Maximum Leadership, John C. Maxwell poses the question, “Which emotion will [you] allow to be stronger?” (2012) Choosing faith over fear is a moment-by-moment decision.

  • Will I choose to face my fears or will I let myself be overcome by them?
  • Do I have faith enough in my abilities and belief in what I am pursuing to overcome my fears?

These questions, and others, are what define who we are as leaders and team members.

The Solution

So once we face fear, what is the next proactive step to keep it away?

Learning to trust.

In Oestreich and Ryan’s book, Driving Fear Out Of The Workplace, the authors discuss the benefits of creating a high-trust workplace environment.  The authors interviewed 260 people at 22 organizations about fear and how each workplace handles the fear they face.

In the book, “fear” is defined as “the belief that speaking up about on-the-job concerns may result in adverse repercussions.”  An overwhelming 70% labeled this situation as one that provokes anxiety.

Why does this matter?

The workplace can be full of change and uncertainty.  Fear affects us all as both individuals as well as a corporate body.

On Anxiety, Trust and Fear

Anxiety and fear in the workplace creates:

  • Insecurity in workers
  • Fear of honesty, vulnerability, and openness
  • Anger as a result of misunderstanding, miscommunication, and ego defense
  • Lower levels of creativity
  • Lack of concern for the company

Trust has the power to eliminate fear.

Trust creates an environment that fosters positive vulnerability among coworkers.

When trust is present, people:

  • do not fear they will be rejected as a result of speaking up
  • feel comfortable and are willing to take more risks
  • are willing to be more open and honest with coworkers and company leaders
  • push themselves further, knowing they will have the support of their coworkers/leaders
  • have greater commitment to work at hand and the company as a whole because the ability to trust at work creates loyalty to coworkers/the company itself

Anxiety inhibits, trust relaxes and releases. 

For more information on trust, check out my trust blog entry here.

Continuing On In Freedom From Fear

Over the course of the next four months we will be discussing different types of fears that inhibit growth for leaders and teams as well as the steps necessary to overcome these fears.

We will also be discussing Patrick Lencioni’s The Five Dysfunctions of a Team as it relates to overcoming fear in the workplace.  The five dysfunctions include:

  • Inattention to Results
  • Avoidance of Accountability
  • Lack of Commitment
  • Fear of Conflict
  • Absence of Trust

“Striving to create a functional, cohesive team is one of the few remaining competitive advantages available to any organization looking for a powerful point of differentiation.” ~Patrick Lencioni

My hope is these tools for overcoming fear will create more cohesive teams and more effective leadership within your company.  I hope you will join me in reading the upcoming blog focused on exploring the fear of conflict.

What fears in the workplace hold you captive? What tips do you have for dealing with these fears? Do you tend embrace fear or run from it? Do you believe trusting relationships can truly combat fear? Do you have another way of handling fear in your life/at the office?


Never miss an issue of Linked 2 Leadership, subscribe today here!
Learn, Grow & Develop Other Leaders

Kristi Royse

Kristi Royse is CEO of KLR Consulting
She inspires success in leaders and teams with coaching and staff development

Email | LinkedIn | TwitterWeb | Blog | Articles | Services | (650) 578-9626

Image Sources: promobiledj.com

EntrepreLeadership: Tips for Self-Leadership in Your Own Startup

3 Important Steps to Launch Your Online Business

Leadership Keyboard

Working in organizations and leading teams certainly has its up and downs; its joys and challenges.

The right organization and the right people in the right places is often very satisfying for everyone involved.

Some of the good things about working in an organization are:

  • Availability to work with others
  • Enjoying personal and professional growth for you and others
  • Being at a place that provides a certain level of resources and a bit of job security

However, leaving the financial security and resources that come with working at an organization to start your own business can be a scary thing to do.

Self-Leadership on Your Own

One way modern entrepreneurs are jumping into the brave new world of self-leadership is to start their own online business. Online businesses often provide relatively low barriers of entry and much more freedom to experiment with different ideas and approaches.

But taking this role requires a massive amount of self-leadership.

So for the brave, industrious, and inspired entrepreneurs who jump into this easy-to-enter world of an online business, self-leadership requires that they do their homework on the very fundamental aspects of launching their new venture.

Getting Up and Running

So if you are ready to go, you will need to follow some good advice and take a realistic few of what to do. This requires an open mind complemented with a healthy dose of discipline.

Think about this advice:

You are probably very anxious to finally get your site up and running so you can start earning some money. It is very understandable that you would feel this way. It is an exciting thing to start a new business.

However, you must remain patient and not get carried away.

Stay calm and do not neglect any essential tasks that you need to complete before the official launch of your site. Important details that you neglect now will most likely come back to haunt you at a later time.

3 Important Steps to Launch Your Online Business

Here are some of the most essential things to do before your site goes live.

1. Decide on a merchant service provider

You will need to sign up with a company that provides merchant services if you are going to be accepting payments on your site. This company will process all of the credit card payments on your site and keep a small percentage of each payment as their payment.

It is very important to shop around and compare the fees being charged by all of the various merchant service providers. You might be surprised by the disparity in the fees they charge. It will not cost you anything to contact all of these companies and see how much you will need to pay for their service.

You should also find out if they will require you to sign a contract. Ideally, you do not want to be involved with any company that will require you to be locked into a contract.

2. Test all facets of the site

Any good web site design company will be testing your site while they are designing it. However, the real test will begin once all of the designing has been completed. You would be wise to spend as much time as possible testing everything on your site to make sure that it works exactly how it is supposed to.

Many business owners who are about to launch a new site will hire people to test out the site and report any problems they find. They will also provide valuable feedback regarding the speed and maneuverability of the site.

The input of these people can be an extremely valuable tool in your quest to design a site that will capture the imagination of the general public. Your site needs to be working flawlessly by the time you go live.

3. Have your budget in place

You will have expenses once your site goes live. You need to be sure that you have enough money to cover them. This is why you need to create a budget for your business.

This will keep you aware of how much everything costs so you can adjust your spending properly. The daily operations of a website can become very costly if you are not careful. This is not even counting the money you will need to spend to promote it. Stick to the budget you have created as best you can.

However, you should always have some spare cash available for emergencies.

So, have you decided that you may want to jump into the world of being an online entrepreneur?  Or have you already gone down this path? What might be some other perspectives that you would add to this list? I would love to hear your thoughts!


Never miss an issue of Linked 2 Leadership, subscribe today here.
Learn, Grow & Develop Other Leaders


The Importance of Leading Your Future Today

6 Do's and Don'ts of Reputation Management

Reputation Management

Leadership today requires much more than just doing your job with the people who you lead. It now involves your public persona. 

This reality impacts your ability to influence with the global reach of the Internet. Things that you say and do are now are on display and can impact you, your role, and the organization that you work for. These things also have a funny way of staying around into perpetuity.

Your reputation, your role, and your business can change overnight with just a single Tweet.

If you are online doing business today, then you should understand a few things about your online reputation. First of all, you need reputation management no matter how small – or how big – your company may be. Secondly, you must understand how to properly use reputation management in the modern world of business.

This article will discuss some of the things that you must do as well as things from which you must stay away!

6 Do’s and Don’t’s of Reputation Management

1) Claim and complete all of your social media profiles

Because of the way citations are done, completing all of your major social media profiles will give you a boost in all of the search rankings.

Make sure that you have a profile on these sites:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube
  • SlideShare
  • Better Business Bureau
  • Pinterest
  • Yelp
  • About.me
  • YellowPages

and any reputable niche social media sites that are relevant to your industry.

Fill out these profiles as completely and uniquely as possible. Keep the address the exact same on all profiles. Do not abbreviate if you can help it. List a local number that matches with the zip code that you are advertising instead of an 800 number.

This will help to maximize your search listing juice and will help fill the search engine result page (SERP) with online profiles that you control.

2) Don’t rely on your personal websites alone to get the job done

Most people will find your business from your major social media profiles at the start of your campaign. You may be able to redirect traffic from those places to your landing pages later on, but the major websites will always have a juice that your personal websites will probably never attain.

Starting multiple WordPress or Tumblr accounts to build a link profile will probably serve you in a negative way, as the major search engines are all against this technique. They have protection mechanisms against it. And these thin, minimal blogs will have very little chance of ranking well themselves for your brand or personal terms.

Yet there are many who still try to rely on building dozens of micro-blogs for their business in order to try to overcome negative content on the SERPs.

3) Do take time to build an authentic online presence

Not only does authenticity help you with your human visitors, but the major search engines love it as well. If you are seen as an expert guest blogger and you are on reputable sites, then these sites will often appear high in the SERPs for your branded terms.

If the information that you tout matches your social media personality, this maximizes your effort. As a matter of fact, you may want to take the time to use Google Disavow to disconnect your landing pages from any spam techniques that you may have employed previously.

Poor links to your site are tantamount to being seen in a bad neighborhood.

They’re simply bad for your online reputation.

4) Don’t try to downgrade your competition with fake reviews

Not only is this a waste of time, but review sites like Yelp.com are actually quite good at determining what may be a fake review and completely destroying it. On top of this, if they link it to you, then your business suffers.

Even if you do get a few fake reviews up, your time is much better spent making your own reputation positive, as creating negativity for a competitor does not help your visibility at all.

5) Do be proactive when you see something that needs to be fixed

You should look at authentic negative reviews as an opportunity to fix a problem before your competition gets to fix it and take your business away from you.

Many companies will use an aggregation program to see if there are any trends in the comments that people are making. The company mentioned can then devise a strategy based upon these trends rather than guessing at their next PR move.

6) Don’t ignore your online reputation and try to fix it at the last-minute

Why should you never do this? First of all, it never works. If people have already run your name through the mud, then you will spend a great deal of time trying to play catch up rather than improving your ranking online.

As you learn how to incorporate the tips above into your everyday marketing online, you will see a gradual but consistent shift in your online visibility. Keep this up for the long-term, and your business will eventually occupy a position online that will be very hard to usurp.

As the reputation of your business ages online, it crystallizes. Make sure that you give it the best chance to crystallize as a positive for your business.

So, how well have you done to make sure that your online persona is working well for you? Are you represented well by having a comprehensive mindset and approach to your online presence? What steps can you take to cast a positive light on you, your organization, and the opportunities ahead of you? I would love to hear your thought!

Never miss an issue of Linked 2 Leadership, subscribe today!
Learn, Grow & Develop Other Leaders
Tayven James

Tayven James is a Freelance Business and Tech Author
He focuses on Emerging Trends and the Marketing Methods Behind their Success
Email | LinkedIn | Twitter

Image Sources: lakeb2b.com