The SNAFU Principle: Eliminate Misunderstanding, Resolve Conflict and Motivate Employees (Best Seller Publishing, 2015)

The SNAFU principle – situation normal all fouled up – is designed to help managers, professionals and employees alike understand how their current reactive mode of communicating doesn’t work and is actually causing them more problems then they even realize.

Communicating the way you have always done it dooms you to mediocrity, misunderstandings and conflict.

If you are frustrated that you can’t negotiate great outcomes, can’t motivate employees, can’t convince others to see things your way, don’t feel heard or are just generally frustrated with your results you need to read and apply the lessons of this book.

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