The Importance of Leading Your Future Today

6 Do's and Don'ts of Reputation Management

Leadership today requires much more than just doing your job with the people who you lead. It now involves your public persona. 

This reality impacts your ability to influence with the global reach of the Internet. Things that you say and do are now are on display and can impact you, your role, and the organization that you work for. These things also have a funny way of staying around into perpetuity.

Your reputation, your role, and your business can change overnight with just a single Tweet.

If you are online doing business today, then you should understand a few things about your online reputation. First of all, you need reputation management no matter how small – or how big – your company may be. Secondly, you must understand how to properly use reputation management in the modern world of business.

This article will discuss some of the things that you must do as well as things from which you must stay away!

6 Do’s and Don’t’s of Reputation Management

1) Claim and complete all of your social media profiles

Because of the way citations are done, completing all of your major social media profiles will give you a boost in all of the search rankings.

Make sure that you have a profile on these sites:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube
  • SlideShare
  • Better Business Bureau
  • Pinterest
  • Yelp
  • About.me
  • YellowPages

and any reputable niche social media sites that are relevant to your industry.

Fill out these profiles as completely and uniquely as possible. Keep the address the exact same on all profiles. Do not abbreviate if you can help it. List a local number that matches with the zip code that you are advertising instead of an 800 number.

This will help to maximize your search listing juice and will help fill the search engine result page (SERP) with online profiles that you control.

2) Don’t rely on your personal websites alone to get the job done

Most people will find your business from your major social media profiles at the start of your campaign. You may be able to redirect traffic from those places to your landing pages later on, but the major websites will always have a juice that your personal websites will probably never attain.

Starting multiple WordPress or Tumblr accounts to build a link profile will probably serve you in a negative way, as the major search engines are all against this technique. They have protection mechanisms against it. And these thin, minimal blogs will have very little chance of ranking well themselves for your brand or personal terms.

Yet there are many who still try to rely on building dozens of micro-blogs for their business in order to try to overcome negative content on the SERPs.

3) Do take time to build an authentic online presence

Not only does authenticity help you with your human visitors, but the major search engines love it as well. If you are seen as an expert guest blogger and you are on reputable sites, then these sites will often appear high in the SERPs for your branded terms.

If the information that you tout matches your social media personality, this maximizes your effort. As a matter of fact, you may want to take the time to use Google Disavow to disconnect your landing pages from any spam techniques that you may have employed previously.

Poor links to your site are tantamount to being seen in a bad neighborhood.

They’re simply bad for your online reputation.

4) Don’t try to downgrade your competition with fake reviews

Not only is this a waste of time, but review sites like Yelp.com are actually quite good at determining what may be a fake review and completely destroying it. On top of this, if they link it to you, then your business suffers.

Even if you do get a few fake reviews up, your time is much better spent making your own reputation positive, as creating negativity for a competitor does not help your visibility at all.

5) Do be proactive when you see something that needs to be fixed

You should look at authentic negative reviews as an opportunity to fix a problem before your competition gets to fix it and take your business away from you.

Many companies will use an aggregation program to see if there are any trends in the comments that people are making. The company mentioned can then devise a strategy based upon these trends rather than guessing at their next PR move.

6) Don’t ignore your online reputation and try to fix it at the last-minute

Why should you never do this? First of all, it never works. If people have already run your name through the mud, then you will spend a great deal of time trying to play catch up rather than improving your ranking online.

As you learn how to incorporate the tips above into your everyday marketing online, you will see a gradual but consistent shift in your online visibility. Keep this up for the long-term, and your business will eventually occupy a position online that will be very hard to usurp.

As the reputation of your business ages online, it crystallizes. Make sure that you give it the best chance to crystallize as a positive for your business.

So, how well have you done to make sure that your online persona is working well for you? Are you represented well by having a comprehensive mindset and approach to your online presence? What steps can you take to cast a positive light on you, your organization, and the opportunities ahead of you? I would love to hear your thought!

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Learn, Grow & Develop Other Leaders
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Tayven James

Tayven James is a Freelance Business and Tech Author
He focuses on Emerging Trends and the Marketing Methods Behind their Success
Email | LinkedIn | Twitter

Image Sources: lakeb2b.com

 

 

How Leadership Is Evolving In 2015 and Beyond

Millennials CollageAs the Millennial generation comes of age, there are changes happening in the workplace that are revealing just how Generation Y will leave their mark on society in the decades to come.

When it comes to the workplace environment it has becoming clear that factors like diversity and making sure everyone has a voice are crucially important to this new wave of employees.

But that’s not all.

Millennials are also looking for new styles of management to match their unique approach to the workplace. And with Millennials already overtaking Baby Boomers in prominence in the workforce, the winds of change are going to continue blowing for a long time.

Here are some of the environmental building blocks that management should be using in 2016.

Humility

It may sound strange to old-school management, but leadership in 2016 is no longer about creating an environment that caters to the rock stars within the company. Today’s Millennial workforce grew up on television shows like The Office, where faux-Type A leaders like Michael Scott and overeager disciplinarians like Dwight Schrute were mocked.

Meanwhile, the show’s characters gravitated naturally toward employees like Jim Halpert, with his easy-going confidence and a sense of low-key humility. Cultivating a similar mix of humility and confidence in your office can create a synergy and a collaborative spirit that will help lift productivity and keep your employees around longer.

Transparency

The days are long gone when management could keep a closed-door to employees and hide key information like expected salary range and how the company is performing financially.

Employees nowadays are smarter and have more potential mobility than ever before.

Sites like Glassdoor.com make it easy to compare salaries, both within a company and for similar positions in different companies. They can also reveal warts about a company’s leadership or divulge how the company is managing hiring and layoffs. And, frankly, with fewer benefits like pensions to keep employees around for life, generation Y is looking to know the companies they work for more intimately than ever before.

The company behind social media tool Buffer has set an incredible precedent for transparency, posting their salary formula for each and every position at the company as well as how each dollar a customer spends is used to fund the company. While I’m not saying you have to go quite that far, don’t hide the type of information that your employees need to know in order to decide whether they want to invest themselves in your company long-term.

Flexibility

With more and more companies adopting a more mobile workforce, questions that surround managers today include allowing employees to bring their own devices to work and whether or not they will require remote access through a VPN or the cloud when they are offsite.

In some organizations, the worksite has become more like the incubator office where employees can meet up when needed while working primarily offsite. Look for this trend to continue in 2016.

This idea was echoed by Kevin Brogan, VP at Meadows Casino.

He says this:

Whether it is a workflow or an end result giving your team the freedom to create more efficient ways of working has allowed the US to help bring back some jobs that were previously moved overseas.”

It also helps workers take advantage of their natural focus and energy ebbs and flows and cuts down on commute time, “getting ready” time, etc. It also incentivizes “staying in the zone” and working as efficiently as possible instead of pacing one’s self to make sure that everything takes exactly 8 hours to complete.

Putting your employees in control of their schedules tells them that they are responsible for getting results by any means necessary.

Empathy

In customer service, the maxim used to be: Feel, Felt, Found. It was a way of empathizing with the customer so that one could say, I know how you feel. I have been in that situation myself before, and here is how we can resolve this. Applying that to your employees in abbreviated form is an area of being a manager that should pay dividends in 2016 and beyond.

After years of being hit by ‘toughen your emotions for the war’ in the media, it is now okay to show your emotions and feelings about something.

Of course there is really no need to be maudlin, but showing that you are alive and empathetic will be appreciated.

2015 has been a pretty good year for business in the United States. Employment is up and management trends continue to emphasize a more humanist approach as a means of motivating and building productivity.

By correlating details of the environmental desires of your workforce with your management style, you can be in position in 2016 to reap the benefits.

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Never miss an issue of Linked 2 Leadership, subscribe today.
Learn, Grow & Develop Other Leaders

———————–
Tayven James

Tayven James is a Freelance Business and Tech Author
He focuses on Emerging Trends and the Marketing Methods behind their Success
Email | LinkedIn | Twitter

Image Sources: usatcollege.files.wordpress.com