How to Become an Industry Leader

Tips for Increasing Your Online Exposure

Business Online Presence

It’s hard to get ahead with today’s tough competition. To position yourself as an industry leader, you need a solid online presence to prove that you’re knowledgeable.

Here are some ways to increase your exposure and earn your place as an authority figure in your field.

Get a Well-Rounded Education

If you don’t already have a college degree, consider earning a bachelor’s degree in a field that interests you. If you already have a bachelor’s degree, you might go a step further and work toward a master’s degree. However, don’t worry if a formal education isn’t in the cards. There are many options to further educate yourself using online resources.

For example, you can create accounts with popular websites such as Udemy, Coursera, and Udacity and take courses on almost any subject. Many courses are free, while some charge a fee. Instructors from reputable universities such as Columbia, MIT, and Harvard often teach the courses, lending credibility to your transcript and broadening your knowledge base.

Join an Industry Organization

Professional organizations are great resources for networking, education, and publicity. Membership often provides access to publications, webinars, conferences, and directories. Use the organization to stay on top of best practices, key influencers, business trends, and tools to advance your career.

One key benefit of joining a professional organization is the networking potential.

Local chapters often sponsor social events to unite members who live in the same city. There are usually national events for all chapters to meet and attend workshops. Local and national events are great places to network with other industry leaders and gain useful information on current industry trends.

Start a Professional Blog

Though many skeptics believe blogging is dead, a professional blog is a fantastic marketing tool. Your blog is a forum for you to provide industry insights, suggest tips for making the industry better, recommend products and educational tools to others in your field and offer a unique voice that sets you apart from your competition.

Your blog isn’t just about writing articles, however. If you have any professional accomplishments, such as certifications or publications, list them all on your website and provide corresponding links as proof. Also, add a contact page so interested clients, peers, and other business professionals can easily contact you.

Guest Write for Other Websites

Once you establish your blog, consider branching out and writing for other industry-related websites. You typically won’t get paid as a guest writer, but you usually get a byline at the end of your articles with links pointing to your website.

The byline allows you to leverage other blogger audiences and attract more readers to your site. Plus, you can reference anything you publish on your website’s publication list.

Guest writing is an easy way to get your name out and connect with other leaders.

The more you expose yourself and share your knowledge with the online community, the more you’ll stake your claim as an authority figure and establish yourself as a key influencer within your industry.

Publicize Praise From Your Biggest Fans

As your following grows, you’ll receive comments and emails from loyal followers, fellow employees and aspiring professionals. Make sure the positive feedback you receive is clearly visible on your site. You might include a testimonials page, add a sidebar with client feedback, or insert quote graphics on your biography page. By highlighting these testimonials, you lend credibility to your brand.

If you’re a business owner, be aware of online reviews from employees and clients. They can work to your advantage—or disadvantage—depending on the website’s purpose.

As an example, Fisher Investments reviews from employees can lend insight for possible hiring new candidates. ConsumerAffairs is another type of review site specifically for a corporations and whether they work in their client’s best interest or not. .

Present Yourself Confidently

Above all, hold your head up high and offer a firm handshake whenever you introduce yourself. You are your best marketing tool, and sharing your expertise is a positive when appropriate.

Create a strong online presence and share your industry knowledge on a variety of industry-related websites. Confidently help others in your field, and you’ll soon be viewed as an industry leader and expert.

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5 Professional Development Opportunities Businesses Should Offer

Professional Development

Offering useful and meaningful professional development opportunities to your staff members is one of the keys to a more effective company.

Investing in professional development may help your company avoid costly mistakes and keep your best employees motivated and increase their knowledge.

This way, it may be more likely that you’ll retain your best workers and spend less in hiring and training new staff.

5 Professional Development Tools

Here are five ways you can offer professional development choices to your staff members.

1) Collaborative Workshops

One way to help keep your employees’ skills sharp and their engagement level high is with a collaborative workshop approach to professional development. Rather than bringing in an expert to lecture for employee training sessions, try implementing a more interactive approach that allows your staff to build their skills through team sharing activities.

You can utilize your resources by helping your company’s different departments share expertise with topics like computer technology, management strategies, customer service skills, and more. You can also help foster community within the workplace by using this method.

2) Leadership Development

Next, be on the lookout for budding leaders who show promising skills that could benefit your organization’s corporate structure. Spending time on developing leaders within your company is a great way to build up your team’s supervisory skills and their own expertise in the job.

You can also look to your own backyard when recruiting for new managers instead of hiring from outside sources. Many companies find that staff members with credentials from top graduate programs, like the University of Maryland business school, demonstrate many of these leadership qualities.

3) Intern Mentoring

Another way to help get more out of your employees is with an internship program. You can partner with a university in your community, like UAB Online, and help find qualified interns who may be able to be recruited as new hires for the future.

Additionally, you can help your current staff take on new leadership duties by tapping them as intern mentors for the new class of students.

4) Online Coursework

Strong businesses also look to online coursework opportunities for employee professional development. There are many ways to bring online coursework to your staff, or you can simply encourage career growth by sharing graduate and other online classes through email or a staff bulletin board.

Some companies partner with local colleges and create low-cost courses of study that allow employees to develop new skills on the job.

5) Growth Incentives

The last method of offering professional development to your workers is through an incentive program. The most popular incentive you could give your employees for professional development is tuition reimbursement. Some companies allow workers to take a certain number of credits each year or semester and get reimbursed upon successful course completion.

Another great incentive to offer is a pay raise for employees who earn additional degrees while employed with your company.

Developing your current staff members into tomorrow’s company leaders takes some time and investment. Eventually, your time, effort, and investment dollar amount could pay off with new talent and new company ideas to help boost your organization’s profit and productivity.

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