L2L Weekender: Tips for Small Business Online Leaders

Tools to Set Up Your Online Store to Grow Your Business

Many small business start-up leaders in the online sales space often do not know the best ways to insure that they have the right tools in their toolbox to insure a successful launch.

Without the right tools and procedures in place, money, opportunity and exposure can be left behind.

Today’s Tip: Your Online Store

Creating an Online Store

Do not waste any time. Create an online store to sell your products. You could be losing out. Start stocking your inventory online. It is a natural process. The setup does not require you to know HTML or technical codes.

Here are 4 aspects to help you set-up your online store:

Add-A-Store

Use a reputable e-commerce web design to assist you in setting up a store. You do not even have to start from scratch. You can turn your already existing blog into an online store. The plug-in works well with WordPress blogs. It is also compatible with Tumblr or Joomla. It allows you to sell up to 100 items.

The plug-in comes with a shopping cart feature that floats around allowing customers to add multiple products directly from your website. The built-in dashboard allows you to customize images, pricing options, and descriptions. Additionally, the checkout feature is secured with PCI.

Your Product Catalog

The online catalog allows you to display your products using multimedia images. You can feature up to 300,000 products varying in colors, shapes, and sizes. The number of photos for each product is unlimited. You will also get customizable templates.

The catalog also allows you to adjust bulk product pricing. You can use monograms to personalize products for each customer. Additionally, you can sell downloadable products such as software. You can control your inventory in real-time. Each time you make changes, it is automatically updated.

Your Storefront Design

You can create the front of your store to make it look appealing. The template has a checklist that shows you step-by-step how to set up the store. You can also make changes from any computer using the administrative tools as long as you have an internet connection. You do not have to download any plug-ins.

You will have access to editing tools such as DreamWeaver or FrontPage. They come with full CSS support. Various preformatted templates are available for use. You can modify the templates by changing colors, fonts, or the page layout. Do this from the admin panel. It also allows you to save multiple design themes.

You can also integrate codes into your HTML for your shopping cart in that you can organize how the information gets displayed to the customer. You can organize your own product display layout. Do so by inserting name, price, image, description, or whatever else needs to get added.

Your Marketing Tools

These tools for social media, comparison shopping, and SEO are built-in. You can run reports to see how well your site is performing with the SEO tool. Set up your post to automatically connect to Facebook, Twitter, and other social media platforms. Your customers can also post your products on social media with the click of a button.

In conclusion, anyone can create an online store. The steps are relatively easy. All the tools that you need to get the store up and to run are readily available. Some of the tools that you will have include Add-A-Store, Online Product Catalog, Storefront design, and Marketing Tools.

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Image Sources: preneurmarketing.com

 

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