On Leadership, Toyota, and Successfully Implementing Change

Medical Robot

I am a medical doctor and Professor of Medicine. I treat human beings. I also understand how they behave. Humans are creatures of habit. And when it comes time to improve performance, many of us fear, or even reject, change.

However, maintaining the status quo rarely leads to improvement.

And in the practice of medicine, improvement should be a priority.

Through trial, error, and eventual success, I have found that effective change requires unique skills often not taught in standard leadership courses.

Gatorounds 1.0

My first significant experience with implementing change came when I decided to improve teamwork during hospital work rounds at the University of Florida (UF).

Modern medical care has become too complex for one person to manage.

When faced with complexity, the business world assembles multidisciplinary teams in which members effectively share their expertise and work together to achieve their goal.

I had found that caregivers were not enamored with business models, and my attempt to use the Toyota Production System as the guiding set of principles met with resistance.

Learning From Athletics

I realized that virtually everyone can relate to a successful athletic team, even if only as a spectator. Modeling our rounding system on athletic principles proved to be a more practical and accessible model. The use of athletic principles allowed me to draw on every caregiver’s past experiences to improve their teamwork.

I embraced this approach with great enthusiasm, so you can imagine my dismay when my colleagues exhibited a lukewarm response to my concept of Gatorounds (named for the university’s mascot, the alligator).

I didn’t understand that proposing this seemingly straightforward approach would force a dramatic change in the way work rounds were conducted.

The physician would no longer be the captain of the ship, but rather become the team coach.

This meant that physicians would have to give up some of their power and empower others to truly assist in the care of their patients.

This challenged the concept of the lone heroic practitioner managing every detail of his or her patient’s care.

Creating Social Disequilibrium

I did have the backing of the Chairman of Medicine, so I began to implement Gatorounds, and I experienced firsthand the effects of creating social disequilibrium. I’d created playbooks that defined the role of each caregiver and established a schedule for arriving at patient rooms.

The idea of scheduling was met with great resistance by one of the chief residents.

When bedside nurses were encouraged to be active participants on the multidisciplinary teams, one resident folded her arms and refused to enter the patient’s room.

I pointed out that, as the quarterback, she needed to be on the field.

Unfortunately, this metaphor was lost on her, and she remained in the hallway, scowling.

In the midst of implementing these changes, I failed to recognize the degree of resistance I was generating and blindly forged ahead. Physicians began talking behind my back. I was viewed as a troublemaker. The Chairman of Medicine became displeased and suggested I was a poor leader, even threatening to discharge me from my role as Division Chief.

Realizing that my good intentions were being misinterpreted, I went on sabbatical.

Studying Leadership

I joined the Harvard Business School’s Advanced Leadership Initiative, and for the next year, I studied leadership, teamwork, organizing people to bring about cultural change, and healthcare delivery systems.

The mistakes I made in implementing Gatorounds quickly became obvious.

As luck would have it, my absence from UF eliminated some of the friction I’d caused. Some of the physicians had appreciated the positive effects of Gatorounds, and once I was no longer pushing this system on them, the concept of using athletic principles to promote teamwork became part of the status quo.

Gatorounds 2.0 

When I returned to UF, a new Chairman of Medicine and Vice Chairman for Clinical Care had been appointed, both of whom saw the potential benefits of Gatorounds.

They encouraged me to reinitiate my pilot program.

Actively keeping in mind what I’d learned at Harvard, I began to quietly implement Gatorounds 2.0.

This time, while coaching new physicians on the fundamentals, I repeatedly asked questions and listened to their concerns. I was profuse in my praise when the proper procedures were followed.

When the appropriate protocol wasn’t being followed, I gently suggested a better way.

Occasionally, I invited physicians for a cup of coffee, creating a comfortable environment where I could describe the successful approaches of other physicians that they might consider emulating.

I carefully managed these relationships, encouraged everyone to help with the implementation, and recruited a group of physician champions.

I’m proud to say that Gatorounds has now been fully implemented, and staff satisfaction has steadily increased.

Rounding now takes 2/3 of the time it once did, and without any decrease in patient satisfaction.

The Adaptive Leader’s Playbook

For an adaptive leader to successfully implement change, he must be fully cognizant of the challenges he faces. People try to prevent change in one of two ways: procrastinating and personally attacking the leader. Change creates smoke, and people think where there’s smoke, there must be fire.

The key skill for an adaptive leader is to generate smoke without a destructive fire.

Disequilibrium should be monitored, and change slowed, when emotions run high.

The Ideal Leader

The ideal leader coaches others and trains them to be effective leaders. The creation of a leadership team responsible for making decisions and implementing change can diffuse the responsibility and protect the individual leader from becoming the sole target for those in favor of the status quo.

By identifying like-minded employees to create a leadership team that develops strategies, the adaptive leader will be able to establish more effective approaches.

3 Steps to Change

There are three elements to keep in mind when approaching change:

  1. Trust others to design strategies for change, and encourage everyone to act.
  2. Continually compliment and reward those who create, and support effective strategies for change.
  3. Keep your eye on the goals; accept that change will make people uncomfortable, and understand there will be discord.

A leader who is knowledgeable, encouraging, and patient can orchestrate fruitful change. Indeed, they’re the only ones who ever have.

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——————-
Dr. Frederick Southwick is a Professor of Medicine at the University of Florida
He is the author of “Critically Ill: A 5 Point Plan To Cure Healthcare Delivery”
Email | LinkedIn | Twitter | Blog

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On Leadership, Skepticism and Cynicism

Cynical
While facilitating a session earlier this year, I was greeting the staff members as they arrived, and there he was:  The group’s cynic.

He proudly announced when I greeted him, “Hi, I am the cynic…”

Oh My…

As he was ignoring my request to fill out a name tag, his body language and demeanor warned me that he would not be engaging during the session. His colleagues, looking a bit embarrassed, quickly greeted me, thanked me for coming and asked me about the medicine wheel activity we were about to start in the next few minutes.

Fortunately, the cynic kept to himself through the session and was not abusive or openly critical. While he didn’t engage in the activities and mostly fell asleep on his chair, he didn’t disrupt others, as is often the case with cynics.

As you may know, there is usually a skeptic or cynic in every group.

Sometimes, in large groups, there are a few. One thing that I appreciated in this case was the cynic’s honesty. He accepted being a cynic. Many times, I encounter cynics who disguise themselves as skeptics and I find that the difference is very important.

Skeptic or Cynic: What’s the Difference?

Steve Pavlina, a respected expert on this topic, explains the difference on his personal blog:

Self-help cynics are those who’ve become totally disillusioned with anything associated to personal development. They feel the entire field is a sham populated by scammers and charlatans. Cynics don’t subscribe to the idea that people can actually change by conscious intent. They are who they are, and there’s nothing anyone can do about it.

As opposed to a cynic, a skeptic is doubtful but still open-minded and logical enough to consider new input. Skeptics primarily seek truth through the process of asking questions. Sometimes the real truth cannot be pinned down so easily, so the skeptic must learn to live with ambiguity and uncertainty much of the time.

For the cynic, however, the mere existence of doubt is immediate cause for labeling an entire field as erroneous. If you try to engage a cynic about his/her beliefs, you’ll usually receive some emotional and very close-minded arguments but little logic.

====================

Defining Terms

cyn·ic [sin-ik] noun

1. a person who believes that only selfishness motivates human actions and who disbelieves in or minimizes selfless acts or disinterested points of view. ~ Dictionary.com

I find that many cynics are often bullies that don’t see any problem with their verbal attacks on others. If someone doesn’t like what they are saying, that is the other person’s problem.

skep·tic [skep-tik] noun

1. a person who questions the validity or authenticity of something purporting to be factual. ~ Dictionary.com

While skeptics are reserved about their opinions and very “matter of fact,” they tend to be very respectful and courteous.

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Case In Point

While leading teams and proactively using organizational development tools over the past 16 years, I have worked with a few skeptics and some cynics. In my experience, they tend to be very different.

To illustrate the differences in their behavior and how they affect the people they work with, I developed two fictional characters based on skeptics and cynics I have managed and work with over the years.

Kendra and Listo

Kendra is what I call a deliberate thinker and describes herself as a skeptic when it comes to organizational development models and tools. She believes in logic and has a gift for asking detailed questions that help her understand the different variables of any situation.

Although she will reserve her judgement on many issues and mostly keeps to herself, her co-workers enjoy working with her. She is highly intelligent and her performance often meets or exceeds the expectations of her co-workers and management.

Kendra extends trust to others naturally. She believes that others can be trusted until they give her a reason not to trust them. Even when others break her trust, Kendra is respectful and does not actively try to put others down either directly or behind their back. Kendra mostly works on her assignments and continuously develops her considerable skills and strengths.

Listo also calls himself a skeptic as well when it comes to organization development. He is also highly intelligent and enjoys debating with others on many topics to ensure others know where he stands on an issue. Trust is not something Listo offers to others. In his mind, others have to earn his trust, which tends to be difficult for others to do.

Listo is capable of doing great work and at times will deliver great results. However, others find working with him exhausting because of the ongoing debates and his constant mockery of others. Listo does not see any problems with his attitude and derision of his colleagues.

When others have the courage to approach him with feedback, he quickly tells them not to “go there” with him. He thinks feedback and organization development is a waste of time and those who believe in that sort of thing are ignorant fools who think they can change others.

Which one is the skeptic? Which one is the cynic?

Being Polite

Cynicism is not a license to bully others. Work incivility and bullying appear to be on the rise and it can’t be tolerated.

As Anil Saxena points out in his article on work incivility, these behaviors negatively affect performance and it appears this is an international problem.

As a leader, it is important to understand whether you have a Kendra or a Listo on your staff. I understand if skeptics or cynics don’t “buy-in” when it comes to organization development models, but this is no excuse or license to be rude to others.

Work incivility must not be tolerated by the work culture as it impedes performance and makes an already challenging environment more difficult.

Do you have Listo or a Kendra in your team? Are the Listos of the world a minority or majority in your team? Is the influence of the Listos in your team positive or negative?

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——————–
Al Gonzalez is Founding Partner at GIVE Leadership
He helps clients develop trust and leverage the strengths of all team members
Email | LinkedIn |  Twitter | Web

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Memorial Day Reflections for All Leaders

Lee Ellis Protective Shelter

Memorial Day means many things in our culture. For many it marks the end of the school year, and the beginning of summer.

As I was speaking in Orlando on Memorial Day weekend, it was clear that it means the rush to vacation at one of the theme parks, while for others it’s the annual trip to the beach.

These vacation moments are important markers in the rhythm of life, but let’s also remember that memorial Day is officially set aside as a time to honor those who gave their life in serving our country.

================================

Pictured above is L2L Contributing Author Lee Ellis on the left with 1/LT Doug Condit USAF on the right in July 1967.

In Lee’s words:

“This was the protective shelter they used to avoid incoming rocket attacks launched by N. Vietnamese communist soldiers who infiltrated the mountains near our base. Doug was my close friend and roommate in Vietnam. He went missing on 26 Nov 1967, 19 days after me. Doug was flying with another great guy, Col. Bert Brennan, USAF when their plane went down over North Vietnam. They both were declared Killed in Action after the war.”

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Giving Their Lives

These men and women sacrificed themselves on our behalf. That’s a hard concept to grasp when we’re living the good life. How should we feel knowing that someone else has given his or her life for our liberty, privilege and enjoyment of life?

During the Vietnam War, I lost three very close friends from the days of training and deployment and several others from high school and college days. They were all great guys and brave warriors.

Like most all who go to war and come back alive, I often reflect on this loss.

We all ask:

“How come I came back and my buddies didn’t.”

There is no way to understand how God’s providence works and most warriors who have lost mates understand this type of guilt.

On Respect and Paying Tribute

Those of us who made it back carry on with our lives, moving through the seasons of life, but there is always a sad and empty place in our hearts as we recall our lost friends.

As we consider a day of memorial, it’s a good time to reflect on how we can pay tribute to them. If they could speak to us, I think they would say –

  • Honor us when you pause in the rhythms of life to remember our sacrifice and the loss to our families.
  • Go out and give your sacrifice by putting service to others and country ahead of self.
  • You will honor us by living and leading with honor.

Most recently in his Memorial Day address, President Barack Obama honored men and women who have served our country—including those POWs that spent time in the Hanoi Hilton in Vietnam.

Let’s never forget those who did not return and honor them every day as we live our lives. Please share your comments on ways that today’s leaders in all sectors of society can honor the memories of those that gave their lives for our continued freedom.

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Lee Ellis is Founder & President of Leadership Freedom LLC & FreedomStar Media.
He is a leadership consultant and expert in teambuilding, executive development & assessments
Email | LinkedIn | Web | Blog | Book | Facebook | Twitter

His latest book is called Leading with Honor: Leadership Lessons from the Hanoi Hilton.


Leaders: Are You Spoon-Feeding Your Employees?

Spoon Feeding

I had lunch recently with a very competent business leader who has worked primarily at large Fortune 500 companies. She is the model of Ask, Don’t Tell Leadership in practice.

Yet, at times, she finds herself guilty of “over-providing” solutions for her team.

Helping Becomes Hurting

She assumes that by the time her employees come to her, they have exhausted all possible solutions. She believes that strongly in their capability, yet in reality, she is a bit quick to give-in with answers that her people could find themselves.

When I asked her, in hindsight, did she find this to be true:

Did your employees actually do all the hard work of seeking the best solution?

She had to answer “No.”

She said this because her employees know that occasionally she will do the heavy lifting to solve a problem, they don’t always push themselves to find answers.

She strives to be a Teflon Woman, where problems don’t stick to her. Now, she is trying even harder. To be an effective leader, she knows that she has to be more resolute in delegating responsibility and creating authority.

She must hold team members accountable for their own areas of responsibility.

Asking The Right Questions

When her team comes in to see her, she now asks these questions:

“What have you done to deal with this problem?

Where else might you go to solve this issue?”

And with this, her team members turn and walk out the door, knowing that she will not be doing their work. This approach isn’t always easy for them. Some employees adjust to this framework more easily than others. But by maintaining the questioning posture, she can better assess whether team members have truly exhausted all possible solutions within their grasp.

Robbing Everyone’s Futures

Leaders who fall into the trap of completing their team’s work are not only stifling the team members’ growth as leaders, they are holding back their own growth as leaders.

If the leader is called upon to solve all or most problems, the company does not benefit from the brainpower of all its employees.

If the leader leaves or is unavailable, the remaining employees will not be equipped to solve problems on their own. On the other hand, if the leader asks his/her team to solve problems they encounter, there is a possibility for new and innovative thinking.

Individuals will be motivated to be part of the solution rather than part of the problem.

Stuck In A Rut

Assumptions in organizations can become chronic. In one organization I observed, the outgoing leader did not want salespeople to work remotely.

This became so ingrained that when the leadership changed, the rule about not working remotely remained. Some highly qualified sales job candidates were not hired as a result.

When the new leader questioned this process, he was told, “It’s always been that way.”

Leaders must continually question assumptions—their own and others’. Often VPs are not willing to question everything, so this becomes even a larger task for the President and/or CEO to accomplish. The exceptional leaders that I know challenge assumptions with questions.

In the process, members of their teams become dynamic and innovative leaders in their own right.

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——————–
Gary Cohen is Author, Speaker (on leadership) & Executive Coach at CO2 Partners
He serves clients with executive coaching and leadership coaching services

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Leaders: It’s Not All About the Money

Obsessed with Money

It is time that all of us get into the 21st Century about motivation and driving high-performance in the workplace.  

Over 20 years of research about what motivates people and teams to perform at their highest levels, have consistently shown that it is not money.

What Motivates Us

Yes, it’s true.  Money is not a primary motivator for a highly engaged and high performance workplace.  There are many Organization Development, Human Resources, and other professionals that understand this fact.

The research that leads us to this conclusion includes, but is not limited to:

Research from the Daniel Pink’s book, Drive:

  • Autonomy – the desire to direct our own lives.
  • Mastery— the urge to get better and better at something that matters.
  • Purpose — the yearning to do what we do in the service of something larger than ourselves; not money.

Research conducted by, The Coffman Organization:

As a matter of fact, it is likely that the pursuit of money alone is a motivator that leads people and organizations down the wrong path (see EnronWall Street, Jimmy Hoffa, etc.).

It could be why leaders layoff instead of innovate, or why employees skip safety for speed.

 Is money important?

Yes, but it will not encourage those elements that turn into an organization’s strategic advantage(s).

No Money?

Money plays a factor only in that people need to be paid a fair wage.

If employees are fairly compensated for the work they do, and it is clear that this is the case, it generally is not a primary motivator.

The underlying issue regarding money and pay is that people really base what they believe about pay in relationship to those around them (or in their industry).

If you are paying one engineer $10 and another $100 for doing the exact same job, then money is a demotivator.

However, if everyone is equally paid, relatively speaking, then pay alone is not going to make people work harder, smarter, or produce more results.

 So Now What?

The solution is not as simple as pointing out that money is not a motivator to an engaged and highly productive workforce.

There are some awesome lists of actions to take created by some excellent organizations based on heaps of research.

I encourage leaders and companies to do some or all of the things they suggest.

Here are three things to keep in mind:

1. The Money Cop Out 

Do not let managers/leaders say that the reason people don’t perform is their pay.  That is a cop out.  It is a way to say its not their fault when in fact they are the people that can create a motivating environment.

2. Meaningfulness

Make sure that every single person understands what he or she does to gain and retain customers.  They must have a clear line of sight to the end customer to understand their impact.

3. Make Sure Money is Not a Factor

Calibrate pay against your industry and ensure that you are paying employees fairly.  Make that known. Do not ask about it on employee engagement or opinion surveys.  No one thinks they are getting paid enough. It is not a differentiator between low and high performance teams.

Once money is off the table as “the reason teams aren’t productive” or “the reason morale is low” the real work of creating a highly engaged, productive, and profitable organization can begin.

How do you deal with the question about money as a motivator?  What have you seen as factors in highly productive workplaces?  Let me know!

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———————–
Anil Saxena
 is a President & Senior Consultant Cube 214 Consulting
He helps organizations create environments that generate repeatable superior results
Email | LinkedIn | Web | Blog | (847) 212-0701

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3 Steps to Influential Leadership: Step 1 – Allowance

Not Allowed

While there are many ideas and theories about what makes up influential leadership, there are three ingredients that are ‘necessary, but not enough.’ 

They are necessary for influential leadership, but not sufficient. 

Of course, there are many more ingredients to cook up influential leadership, but whatever recipe you are using to help improve your leadership skills, these three will definitely add some flavor! 

See them all: | Part 1 : Allowance | Part 2: Service | Part 3: Reactions |

Ingredient #1:  Allowing

“Whether it is for personal development or in a family or business setting, there requires an acceptance period or a “process of allowing” which helps to bring the fruits to our tables.” ~ Edward G. Drennan

Do you ever find yourself having to “force” something to happen with one of your direct reports, team members, clients, or even in your personal relationships?

As Dr. Phil likes to ask:

“How’s that working for you?”

Allowing is a tool that some of the best leaders have turned into an art.  They use it judiciously – in the right amounts and at the right times.

Recipes for Allowing

Allowing requires faith, trust, a little coaxing from time to time, a dash of intuition, and the willingness to let go – not exactly what you would find in most business school textbooks and curriculum.  It is allowing on the part of the leader that lets creativity flourish, good employees become better, and the best employees to become extraordinary.

When your work team becomes better and extraordinary, you become a better and extraordinary leader.

Although, the art of allowing is popular in Law of Attraction literature, that’s not exactly the art of allowing that I’m talking about.  It’s similar in concept but not as ethereal or necessarily mystical.

Defining Things

Let’s look at the definition of the word allow.

al·low (verb)

  1. to give permission to or for; permit: to allow a student to be absent; No swimming allowed.
  2. to let have; give as one’s share; grant as one’s right: to allow a person $100 for expenses.
  3. to take into consideration, as by adding or subtracting; set apart: to allow an hour for changing trains.
  4. Archaic . to approve; sanction.
  5. to permit something to happen or to exist; admit

(From: Dictionary.com Unabridged)

When a leader gives permission for someone to do something or time for something to happen, it gives a stamp of authority.  It legitimizes it.  Allowing is a form of permission or of granting time to someone to do their job or a task without you micromanaging.  This is a gift of freedom and respect.

As Bryan Wolff pointed out in a recent L2L post, “People don’t follow by accident.  They follow people who they respect.”

Keeping Your Eye on the Ball

With all freedom comes the potential for abuse, so the wary leader allows but doesn’t take their eyes off the ball, either.  Allowing does not mean letting go of accountability.

But without the gift of freedom from the leader, great potential will never be realized.

That’s where your faith and trust come in – and those are nurtured over time.  A judicious understanding of who, what, and when are required when allowing.  You may need to occasionally coax or maybe even coach, but the art of allowing is mostly ‘hands off.’

On Trust and Allowing

My boss is amazing at allowing – but it didn’t happen for me overnight.  After I earned her trust through several projects and I had proved my mettle, she began to use allowing with me.  She has allowed my skills to develop and flourish through tasks and responsibilities beyond my job description.

Once she sets the basic rules of the game, like what’s the expected end product or outcome and when it’s due, she simply allows me to go and do my best.

  • She trusts I’ll come to her or collaborate with others if I need help and she has faith in my abilities
  • She trusts
  • She respectfully watches over
  • She allows

Jason Monaghan affirmed how the greatest leaders establish trust in his latest L2L blog on teams:

“Teams start with trust.  Just like the best coaches, the best business leaders establish authenticity and trust before all else.”

On Allowing and Empowerment

While allowing can be frightening for a leader, it is empowering for the direct report, the student, team member, or partner.  That empowerment builds a sense of gratitude toward the leader that can, over time, lead to admiration and deep respect.

The leader who recognizes the power of allowing recognizes the legitimate needs of others to enact their mission, add their contribution, to give of themselves, to develop, learn, and grow, and to flourish.

Adam Beck writes this:

“Leaders with the ability to coach and mentor have a clear advantage over others.  Here it is all about empowerment and allowing freedom for innovation.  The leader must allow for this to happen and offer guidance, advice, and corrective actions when necessary.”

What techniques are in your art of allowing recipe cabinet?  How do you balance managing outcomes and allowing direct reports to flourish – to shine – on their own?  Do you have any stories of when using allowing turned out great?  How about stories when allowing backfired?  What did you learn from that?  What other ingredients do you think are “necessary but not sufficient?”

See them all: | Part 1 : Allowance | Part 2: Service | Part 3: Reactions |

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Learn, Grow & Develop Other Leaders

——————–
Alan Mikolaj is Author and Lecturer at A Travel Guide to Leadership Training

He helps clients become happier, more successful, and to become the better leaders
Email | LinkedIn | Facebook | Twitter | Book | Web

Image Sources: fc08.deviantart.net

On Leadership, NASCAR and Changing Gears

NASCAR

Race car driving is a potent metaphor for leadership.  Watching any NASCAR race shows how many people it takes to keep the car running and get it over the finish line. 

An efficiently running business is no different…

The Leadership Lane

True leadership develops when organizations can unite behind a common purpose that serves their unique customer base.  While “winning” in business doesn’t involve high-speed left turns or checkered flags, it does incorporate some of the techniques that have steered NASCAR drivers and their crews to success.

A powerful exercise for many businesses is to simulate a “pit crew challenge” where they change the tires of a car in a timed challenge.  This forces teams to work together and communicate effectively.

In an actual work environment, team members may be less apt to work together, as they are more concerned with their own ego and position within the organization.

Teaching them about the power of a pit crew offers a different perspective on what it means to work together.

Manual Management

No one gets into a high-powered race car without a great deal of training, but we don’t always view our own businesses this way.  Although many businesses have NASCAR-level equipment, they may not have NASCAR-level drivers leading the way.

Whether through online business courses, seminars or specialized in-house curricula, making sure managers have adequate training and skills before putting them behind the wheel is a hallmark of excellent leadership.

CSR Sets the Pace

One area that is new to NASCAR and the business environment is the focus on Corporate Social Responsibility (CSR), which encourages businesses to get out in the community and help others.   By employing CSR, leaders can use what they have to leverage good publicity.

Think of the Daytona 500 when Tide was used to clean the track after a fire.

Proctor and Gamble thought outside-the-box and offered a solution that worked.  They couldn’t have paid for advertising that equaled the trusted exposure they received in those tense moments.  Effective leadership is using every situation as a way to give their team positive attention.

Strategize Like These Guys?

Did you know that NASCAR drivers don’t drive to win every race?  Sound counterproductive? Perhaps not.  NASCAR drivers want to be in the top 12 at the end of the season to be part of the final race series, but they don’t need to be No. 1.

Business leaders, too, need to develop strategies for staying ahead of the competition and getting to the final race series.

Leaders may not win every lap but they must plan to win the race.

Evaluation Nation

NASCAR has not been immune from the recent economic downturn.  Like any business, it has worked hard to evaluate its strengths and weaknesses in order to increase attendance.

Businesses need to do the same:

  • Changing Gears 

One way NASCAR has increased its appeal is by participating in community issues.  By having car sponsorships that highlight social issues, such as hunger among the elderly, NASCAR has opened itself up to new fans.

Businesses that get involved in the community and refuse to stick to traditional demographics will also benefit from a new base of support.

  • More Horsepower

NASCAR is enjoying a new influx of fans and appreciation for the sport, partially due to its focus on effective research and strategy, which proved to its partners that it was serious about increasing profits.

Businesses that take time to do the research and create effective partnerships by leveraging online, social media and community involvement create an environment where business is revved up.

NASCAR’s high-powered environment offers many lessons that can help leaders fine-tune their own business.  Whether reaching out to the community, having a team emulate a “pit crew” or giving managers additional training, businesses can get fueled up by repeating the strategies that brought NASCAR success.

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———————
Jason Monaghan is Specialist at Notre Dame Online Executive Education
He serves his clients with development and distribution of content strategies
Email | LinkedIn | Web 

Image Sources: blog.al.com

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