Always a Bridesmaid…

Posted on November 2, 2009 by George Brymer

In the early half of the twentieth century, the makers of Listerine had a problem. Their amber-colored concoction tasted terribly (a competitor would later use the euphemism “medicine-y” to describe its unpleasant flavor). How, company officials wondered, could they possibly convince consumers to purchase such a foul-tasting mouthwash? Fortunately for Listerine’s future, its marketers understood [...]

Filed under: Coaching Corner, Leadership Lessons Learned, Organizational Health, Practical Steps to Influence | Tagged: , , , , , , , | Leave a Comment »

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