“Brand You” is Branding You and NOT your organization/company.

If I remember correctly Tom Peters mentioned one of his books that Your carrier will survive your current Company for sure and You have to manage yourself. The average company lifecycle will be not more than 15-20 years and now we can work simple 50 or 60 years now with good health without any problem.

The second thing, you have to Brand You, because more and more important the TRUST between Organizations and Companies. TRUST can be built between 2 individuals always. Today there is more and more important – Who you are? And How you are selling? instead of What you are selling? . Your company biggest assets are your individuals.

Do not worry, there is no contradiction – The best companies collected the Smartest and the most Talented individuals. The best companies let them to Brand Themselves – or support them to create own business outside of the company. The Leaders task as a Good Farmer to provide the best environment to growth and make sure that the nest Assets will come back tomorrow to continue the work.

“Every afternoon at about 5 o’clock, all of the assets of this company leave the building and go home. It’s my job to ensure that they want to come back the following morning.” – Jim Goodknight CEO and Founder SAS.

- Jozsef

Please check one of my friend Personal Branding Campain in Australia.

Check with Chan!

Check Chan Personal Adv: http://tinyurl.com/pa57lx and than tell your comment in LinkedIn: http://tinyurl.com/r8wbou

Jozsef Boros
jozsefboros.wordpress.com

Regarding Andrew’s comment that one’s brand “should also be reflective of the brand/values that define your organization…” Employees who have clarity of their personal brand are able to integrate and communicate the corporate brand in an authentic manner. I specialize in delivering programs that will develop brand alignment between companies and their employees. It’s brand alignment that fosters customer trust and loyalty.

I would like to hear more about how and what your are doing and I am sure we would have many best practices to share. Have you completed any strengths assessments?

My best to you and keep me posted to your efforts and successes.

Kristi

Personal branding is such an essential first step at all stages of your career whether you are looking for a job, developing a personal brand for your own business or service or leading an organization.

I am working to brand myself not only as a marketer and brand manager, but also as a personal branding expert, and so, I am using all of my marketing experience, skills etc to establish and maintain my personal brand and transmit that message consistently across all channels on and off-line. This, I believe, will serve me well in my future career search efforts and my career and leadership development.

Subtle but important point at the end there: “hopefully you can have fun…” This is true for any leader; if you can’t enjoy yourself, then why bother. Especially true and relevant to the branding focus of this post for a simulation (aka video game) providing organization such as the one I work for.

Also I really like the “Hungry, Humble, and Smart”. These would be great core values or guiding principles that could help guide your organization. Core values have a profound impact on how the organization thinks and acts at all times; not just when hiring. As you share; commit to it. Keep leading and hopefully you can have fun while you are doing it!!

Is this a marketing function, or an HR function. Or maybe, could it be that this siloed view of departmental functions is antiquated in light of concepts like these?

At EP, we have an internal requisite for hiring (no longer internal as I type this): “Hungry, Humble, and Smart”. We are challenged to remain hungry, project humbly, and exercise our intellects to try and become smart. The best way we are challenged to do this is by committing to doing it ourselves, as leaders.